A most unusual ad
Andreas Nilsson has directed this quirky yet cinematic ad for Swedish pension fund SSP...
The spot shows various people 'living for the moment' but eschews any of the corniness that usually prevails with such an idea. Characters rollerskate naked and blow bubbles in the board room instead, and are all beautiful filmed by Nilsson. The production company behind the ad is SWE.
It has a very eerie feel to it. It is nice though. I never wanted to skate board naked, that would just hurt.
stunning, I can not put my finger on it but I love it!
Oh my... to have a proper job. And enough for the bus. And a real house... and a PENSION!!!! Whoopdedoo, it's time for Sweden to make the UK look like the third world again. Lovely
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