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A most unusual ad

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Posted by Eliza Williams, 17 November 2010, 17:55    Permalink    Comments (4)

Andreas Nilsson has directed this quirky yet cinematic ad for Swedish pension fund SSP...

The spot shows various people 'living for the moment' but eschews any of the corniness that usually prevails with such an idea. Characters rollerskate naked and blow bubbles in the board room instead, and are all beautiful filmed by Nilsson. The production company behind the ad is SWE.

4 Comments

It has a very eerie feel to it. It is nice though. I never wanted to skate board naked, that would just hurt.
web
2010-11-18 13:12:44

stunning, I can not put my finger on it but I love it!
Ben Champion Stevenson
2010-11-18 17:10:31

Contradictionary.
Graphic Design Manchester
2010-11-19 10:17:27

Oh my... to have a proper job. And enough for the bus. And a real house... and a PENSION!!!! Whoopdedoo, it's time for Sweden to make the UK look like the third world again. Lovely
Willie Ryan
2010-11-19 12:38:19

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