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The Mayor gets air to promote a new iPhone app

Posted by Gavin Lucas, 18 November 2010, 17:27    Permalink    Comments (7)

No, not the real Mayor of London: a man in a suit with a Boris-alike wig on stars in this film, one of several created by new agency Meanwhile... to help promote MyTaptu - an iPhone app which launched last week that helpfully aggregates all your news feeds and social media streams into one, supposedly easy to navigate and peruse reader.

The idea is that My Taptu tidies all your non-work related online stuff into streams – and the idea of this campaign is to get the message over that if you like something you see online, you can "Taptu it" - that is, share it, store it or comment on it on any of your social networks in one fell swoop, using the MyTaptu on your iPhone.

Here's another of the campaign films:

To be honest I'm not too sure the films are successful in explaining what the heck MyTaptu is or what it's for. But I really enjoyed both these films and found myself forwarding them on – and then ended up trying to solve the mystery of just what MyTaptu is all about. And now I have, it sounds quite useful.

I might just download it...

More on MyTaptu at taptu.com

Credits:

ON YER BIKE
Agency: Meanwhile...
Creatives: Simon Huhtala, Gabbi Cahane, Tareq Kubaisi, Jay Fretwell
Production Co: Nice Shirt
Director: The Graley Brothers
DoP: August Jacobsson
Producer: Richard Martin
Editor: Dominic Leung - Trim
Post: Prime Focus
Sound: 750mph

HAMMER TIME (OLD LADY)
Agency: Meanwhile...
Creatives: Simon Huhtala, Gabbi Cahane, Tareq Kubaisi, Jay Fretwell
Production co: Nice Shirt
Director: Tareq Kubaisi
DoP: August Jacobsson
Producer: Richard Martin
Editor: Dominic Leung - Trim
Music: Faber Music
Post: Prime Focus
Sound: 750mph

 

7 Comments

What the heck is My Taptu?? Just the greatest app for getting all your news, social feeds and passions in one place. But I'm biased as I work for them. :) Seriously though, give us a go! We are free so there's nothing to lose and we're available on iPhone and Android. You can find our iPhone app here. http://itunes.apple.com/app/my-taptu/id392240746?mt=8. Thx, dianne
Dianne Morrison
2010-11-18 19:13:46

I prefer the Boris video and will definitely share it to my mates. Both videos I can imagine finding on MyTaptu, so I'm guessing that's the point.
Tej
2010-11-18 22:27:36

Where is the park it was filmed at please?
M4rsh
2010-11-18 23:16:03

I love the Boris Johnson one, but the first thing I thought was that the app must be some kind of sharing service, as in content generation - but it seems to be a newsreader. Still, it got me sharing!
Townend
2010-11-19 10:02:45

@M4rsh - I think it's stockwell skatepark, though being from the north i don't know the exact location!
Matt
2010-11-19 10:17:42

Brixton/stockwell skatepark yes
TW
2010-11-19 10:56:04

Fantastic virals! particularly the Boris one. Really simple and it is very difficult to create a viral that will do well, they are very hit or miss... good stuff!
Ben Champion Stevenson
2010-11-19 14:34:06

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