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Masashi Kawamura's 'T' shirts

Type / Typography

Posted by Rachel Edwards, 3 November 2010, 17:50    Permalink    Comments (10)

Baskerville, 3980 pt

Masashi Kawamura has designed a range of ‘T’ shirts inspired by the silhouettes of five famous typefaces. Helvetica, Caslon, Baskerville, Courier and Cooper Black have been used as the inspiration for his designs, produced in collaboration with fashion designer Itaru Yonenaga...

Caslon, 2940 pt

When not being worn, the ‘T’ shirts reshape into unique typographic sculptures, so they need not even encroach on wardrobe space.

Kawamura draws a comparison between type form and the human body. “In the world of typography, terms such as typeface, character, body, etc are used to describe the form of a letter," he says. "The reason why they use expressions closely related to a human body, is perhaps because each different letter has a distinct quality and personality, in a similar way that us humans are all unique.”

Courier, 3100 pt

Kawamura, who is Creative Director at Wieden + Kennedy in New York, also brought the world the Tisshoe, footwear inspired by the humble tissue box.

The ‘T’ shirts will be going on sale from No Control Air in January, but you can download an order form from Kawamura’s website if you can’t wait until then.


I get the feeling that some PR person is laughing all the way to the pub on this one. Just imagine...

Okay here's the idea, we drape the clothes over some polystyrene blocks, say cut to the shape of letter T for typography, and then we come up with some cock and bull story about how your clothes are heavily influenced by the nuances of Baskerville etc, etc. The design magazines will just love it and we all know that they'll print anything that's typographically linked, however thin that is. Result, we sell more of your clothes to creative types.

Michael Preston
2010-11-04 03:40:26

I'm sure I have seen this idea before but I cannot for the life of me remember where.
2010-11-04 09:38:42


Although I'd say this is a step further.
2010-11-04 11:15:38

They should have made a Comic Sans one for Halloween.
Richard, Leeds Web Designer
2010-11-05 10:31:52

Is there a typeface called 'Cobblers'?
2010-11-05 15:20:42

Sorry, but it seems like they came up with this work overnight.
Shumyla Jan
2010-11-05 18:52:17

I love Richard's response about Comic Sans!

I think it is great and brave to be pushing the limits of creativity but I can see why this would be seen as a step too far. I am not saying it does not work but the link between the two is not overly obvious to me.
Firebubble Logo Design
2010-11-06 15:39:02 did the 'T' shirt while still a student.
John Paul Dowling
2010-11-08 10:02:59

Ridiculous. "Inspired by the fonts" my arse.
2010-11-09 10:21:21

They Spelled "Caslon" as "Calson" on the magazine spread lol come on guys.
2010-11-17 08:19:53

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