5 Comments

This has needed to be said for some time. I haven't been designing for very long (about a decade) but have seen a trend of the downplaying of the importance of design and creativity in the world of design practice and especially business practice (where lots of us work inhouse).

Where there was career paths for designers when I started out - junior, middleweight, senior etc now most design jobs are at one level, managed by managers not designers and creative output is far the worse for it.

Much of this negative downplaying of skills comes from within the design industry itself but I have long thought D&AD needs to champion designers and creatives skills and concentrate less on the elitism of individual accolades and more on supporting all creatives regardless of profile or sexyness of work.

I'll renew my membership this week if D&AD are going to support all creatives and speak out when it is needed.

Cheers,
Sam
Sam Sharpe
2010-11-03 14:01:23

Can you repeat that...
Sam Mearns
2010-11-04 12:55:56

Most cringeworthy and cheesiest thing I've seen in a good while. Is this really the best we can come up with?
>Lil_Pete.
2010-11-05 13:35:14

Oh dear ... 'our standards are high', 'a call to arms', if this campaign wins any D&AD award I'll be wondering about the 'high standards'. I feel for you Sanky, I think its a shame that they made it look like a joke, I would have preferred to be treated with a more genuine 'call to arms', maybe in a more serious respectable tone. But to be honest, I don't think I remember seeing any other 'call for entries', so I suppose this might work. Good luck. J
jason
2010-11-06 08:49:17

Blimin eck, remind us again what you do dandad because I stopped listening the last time I checked.
LO
2010-11-06 11:25:56