CR Blog
Scrabble, St John's Ambulance, !!! and more nice work
Posted by Eliza Williams, 5 November 2010, 12:25 Permalink Comments (11)
Lots of lovely work to share this week. First up is a quirky ad from Ogilvy & Mather in Paris, which sees a block of flats become a giant game of scrabble, with live characters offering word clues. Creative director: Chris Garbutt. Creatives: Baptiste Clinet, Florian Bodet, Nicolas Lautier. Prod co: Paranoid. Director: Les Vikings.
BBH London and St John's Ambulance staged this event last week in a London cinema to highlight the need for learning basic First Aid skills. Creatives directors: Alex Grieve, Adrian Rossi. Prod co: Sonny London. Director: Jeff Labbe.
Tarsem has directed this luxurious spot, featuring 'just the right amount of wrong' for the launch of The Cosmopolitan of Las Vegas luxury resort. Agency: Fallon. Head of art: Christy Peacock. Group creative head/copywriter: Leon Wilson. Prod co: @radical.media. VFX: Zoic Studios.
Champagne Valentine created an interactive installation for Diesel Europe, to launch the clothing brand's winter campaign in October. Installed in Antwerp and Amsterdam, the installation combined sculptural works with tracking technology which turned the body heat from viewers into light shafts. It is described in more detail in the film above.
Todor & Petru is a great short film from French design collective Wizz made in collaboration with students from the Gobelins Art School in France.
We finish with the latest video from the talented Saman Keshavarz. Shot for track Jamie, My Intentions Are Bass for !!!, it features some lovely lo-fi effects. Prod co: Mighty 8. Label: Warp Records.
11 Comments
Really like the Scrabble one. I bet the makers of Connect 4 are kicking themselves. . .
2010-11-05 12:34:33
Brilliant short film from Wizz - the animated stuff looked great - who else see's something similar in the future - but with footballers and a big tick at the end.
2010-11-05 13:35:46
The Scrabble ad is a winner. But have they changed the rules in the new game as you weren't allowed names? And this has Gulliver the big fella who likes to travel about a bit in there. Was someone cheating?
2010-11-05 14:44:02
The scrabble one is ace, great music, great vibe, great ad!
2010-11-05 15:01:49
Scrabble ad takes the day. What is the music?
2010-11-05 19:02:10
I have to agree the scrabble vid is very cool. Great idea.
2010-11-05 19:54:33
Scrabble is good but the St. John ambulance is very good – and clever in that it makes the audience actually watch what is going on when they would normally still be chatting or daydreaming while they wait for the main feature.
2010-11-06 15:12:18
Gobelins keep on doing ridiculous work. And I mean good ridiculous.
A
2010-11-07 15:01:49
That popcorn ad for St.John Ambulance is just too much for me. Dont like, dont want to see it. I dont think its a good idea to freak people out.
2010-11-08 11:12:22
The Scrabble, is a stroke of genius, top work
2010-11-08 18:24:25
Fancy a game of Scrabble Teresa? (wink wink)
2010-11-09 09:45:40
| A Balloon for Britain (1) |
| CR June 2012 issue (4) |
| Olympics ticket designs revealed (23) |
| Pretty Ugly or plain ugly? (23) |
| The story of Pentagram (20) |
| Olympics ticket designs revealed |
| Freehand: the software that wouldn't die |
| Lance Wyman in Norwich |
| The story of Pentagram |
| FF Chartwell: a graph-making font |
| Advertising | (1082) | |
| Art | (420) | |
| Books | (268) | |
| Digital | (437) | |
| Graphic Design | (1223) | |
| Illustration | (675) | |
| Magazine / Newspaper | (215) | |
| Music Video / Film | (741) | |
| Photography | (368) | |
| Type / Typography | (267) |
