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Skoda gets mean

Advertising

Posted by Eliza Williams, 1 November 2010, 16:40    Permalink    Comments (31)

Skoda reinvents its previous Cake ad in a new TV commercial that aims to promote the Fabia's new, 'meaner' side...

The ad, for the high-performance Fabia vRS, mocks the feel-good atmosphere of the Skoda Cake ad, which saw a Fabia car constructed out of cake. The new ad again sees a car being made, but this time things are much tougher: burly men headbutt, bite and punch the car into shape, and the engine is a nest of snakes. The soundtrack is a heavy metal version of My Favourite Things (Julie Andrews sang on Cake), and in contrast to the 'Made of Lovely Stuff' tagline of the Cake ad, this spot ends with 'Made of Meaner Stuff'.

"We always said we'd never make a sequel to Cake, but when the vRS brief came along we thought we'd make an opposite," says creative director Chris Bovill. "Cake made our Mums smile, this should make them want to hide behind a cushion."

Credits:
Agency: Fallon
Creative directors: Chris Bovill, John Allison
Production company: Somesuch
Director: Nick Gordon

31 Comments

Ten different kinds of awesome.
oliver
2010-11-01 19:12:40


Extreme ad. Not a bad looking motor either.
Graphic Design Manchester
2010-11-01 20:50:57


Brilliant.
Ross Pichler
2010-11-02 09:05:17


A very creative idea I like how Skoda are promoting their new car as a beast and how the softer cake idea is killed :) The engine with the snakes represents the guts of the car with the venom making it pure evil. The whole ad just shows a new beast of a car from Skoda with the model and been stripped down and a good car turn in a monster of a car.
Nish Patel
2010-11-02 09:12:24


Love it! Brilliantly unique and engaging - just what the industry needs these days!
Stu Mason
2010-11-02 09:38:09


Got so much time for this advert it's untrue.
Simon
2010-11-02 09:56:36


Great ad... huge comparison to the cake car!
Space & Time Design
2010-11-02 09:56:37


Skoda (VW) have been carefully reinventing their identity and this is just another (fantastic) step in the right direction. We loved the cake advert for it's creativeness and originality and we love the fact that Skoda aren't afraid to poke fun at themselves.
AnsteyDesign
2010-11-02 10:21:41


Excellent stuff! It is pretty awesome. Great music too.
graphic
2010-11-02 11:17:02


Fierce ad! really liked it, genuinely gives the Skoda some street cred.
Ben Champion Stevenson
2010-11-02 11:32:09


Great stuff. I have always loved Nick Gordon.
Stefano Moro
2010-11-02 13:19:16


The wheels are made from melted down Samurai swords! Brilliant!
Simon Palmer
2010-11-02 13:23:36


great ad. love it.
rafal
2010-11-02 13:25:20


nice!
bluepigcreative
2010-11-02 13:27:34


Not only a brilliant advert - but one that gets the name "Skoda" in front of the customer in a way that they'll remember - in a positive fashion . . . . . which is what advertising is about !
Philip Curnow Photography
2010-11-02 13:31:42


Has every comment so far been from a Fallon employee? I think it starts off well but then goes randomly all over the place with analogies, engines made from snakes, humans with robot eys and arms? That's not a good ad guys. It comes across as made by someone who's a bit poncey and doesn't really know much about cars.
Devilgate
2010-11-02 13:34:46


Funny, creative, well filmed and above all memorable.
Roger Mann
2010-11-02 13:38:39


Well done chaps, brilliant idea. I love its simplicity. The stigma of the brand is now long gone. Skoda is now a serous option for any serious car buyer. The TV spot has the same guts and cheekiness of when Citreon launched their Saxo VTR. Remember their press campaign? They tipped on a piece of toilet paper, with the message '0-60 in 6.8 secs'. Looking forward to seeing what you guys do.
Karl Stones
2010-11-02 13:49:30


It doesn't remind me of the Skoda my dad used to have in the 80s.
Keech
2010-11-02 14:03:18


Brilliant. A great sequel.
James Wallace
2010-11-02 14:52:52


Another great job sound job from Wave studios http://www.wavestudios.co.uk/ They deserve a mention!
sonja
2010-11-02 15:42:43


beavis, butthead.
david janes
2010-11-02 16:20:09


It's ok but I don't think it has anywhere near the simplicity and punch of the first one - it feels like an overstretch to be honest.
Susan Pierce Sloan
2010-11-02 17:16:29


Contrasting the original cutesy cake with something altogether different is a great idea and perfect for a high performance model, but, unfortunately, the creative doesn't live up to the idea. Made by a bunch of psychopaths would be a more appropriate strap line. The execution also falls short of Fallon's usually impeccable standards.
Andi Rusyn
2010-11-02 21:52:16


Great! made me laugh. some clever touches. Like the opposing sides, rivalry, intimidation. Both adverts stand alone.
Paul Phelan
2010-11-03 23:55:50


Why are the lyrics whispered? Without the punch of loud, raw music (and lyrics) to accompany the footage it falls a little flat. Even keeping the original Julie Andrews song would have been better - and more humourous. Go hard or go home.
Kim
2010-11-04 10:12:32


10/10
sergethew
2010-11-04 19:51:12


Wow it is certainly changing the public's view of the Skoda brand!

Nice One Fallon.
10/10
Dan Osman
2010-11-05 11:39:40


Skoda havecome on in leapsand bounds since the early eighties when they were the butt ofmany jokes
Dave G
2010-11-06 11:33:43


I would have thought Pichler would have preferred an advert where someone was being bullied, where the bully could be a cheese-ball footballer ("who'd do ANYTHING for his relatives" - yes, you did notice the underlying threat in this quoted utterance of an low-class idiot suffering with an inferiority complex.) who then claims the new Skoda makes you a better human being because of the price and brand.

By the way... oooooo a nobody chav footballer, please don't hurt me...with your lack of taste and class hahahahahaha
Justice
2010-11-09 16:46:16


love the song......very marilyn manson....... and the streetfightered bike superb
mark
2010-11-10 17:55:17


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