18 Comments

What happened to one stand alone brand identity instead of a myriad of options. It's like every company now suffers from ADD and none stand out.
John johnston
2010-11-10 11:23:52

So tired of the images-pasted-inside-a-shape that we are being subjected to over and over. It was 'on trend' maybe three years ago (MAD, NYC) but it's now becoming terribly boring.
Bored Already
2010-11-10 11:25:48

Really like the new take on the trophy and refreshing it every year but have to agree that having too many options dilute the brand. This approach has been done too many times this year and maybe the Aol rebrand pretty much killed it. Music create some amazing work and really good to see them working on such a big account but this feels like another mixed collection of images that try to cover everything and make the client happy.

Also get rid of that Adebayor image as looks like they ran out of things to stick in the B
Stephen W
2010-11-10 11:32:20

@ all

Our view of the whole 'logo as image receptacle' trend from the May issue
http://www.creativereview.co.uk/back-issues/creative-review/2010/may-2010/crit-logos
 PatrickBurgoyne
2010-11-10 11:37:44

I like this - certainly it's nothing 'new' but previously it was just the word slapped on with broad paint strokes if I remember correctly. I approve for what it's worth.
Liam Brazier
2010-11-10 11:51:16

Hmmm, looks familiar to me. That's it, Bunch did something similare back in 2007, only a lot better!

http://www.bunchdesign.com/#page=/projects/project-31.htm%3Ffocus%3D1694

Don't get me wrong Music do some great stuff but this is a bit lazy.
Rob
2010-11-10 11:58:14

Really like the trophy concept – can’t wait to see it develop over the years.
Tom Heaton
2010-11-10 12:13:51

The brand was long, long overdue for this overhaul. Agreed about the ubiquitous clipping-mask-happy concept for the logo - particularly as I'm not convinced 100% about the strength of the 'B' as it stands.

However, it's better than its predecessor, and the customised trophy idea is inspired. I love Music's deconstruction of their thought process on their homepage. Good work.
Fran
2010-11-10 13:18:55

Lazy logo, but I can see why they have done it.

The blank trophy looks beautiful, the idea of changing it every year sounds horrid to me. Whatever design goes on that isnt going to work.
Ben
2010-11-10 13:32:31

I can see how this relates to the transient nature of popular music, it's a very fashion concious industry
web design chester
2010-11-11 09:20:50

It would've been nice if they asked me to use one of my illustrations. Bit cheeky!

http://www.mitchblunt.com/#684469/Icon-Illustrations
Mitch Blunt
2010-11-11 09:33:59

How do Pentagram feel about one of their images being used? (2nd row, 2nd from right)

Love the whole trophy thing, hate the typography, don't mind the "B"
Luke
2010-11-11 10:00:29

Would it be possible for Music to rebrand the Brit Awards so that they aren't a corporate self-obssessed nob-a-thon i wonder??
Tom Hurst
2010-11-11 11:31:27

I just received an apology from Music. The icons shown at the top of this post were originally a pitch to show how imagery would be used in context and were never meant to go 'out'. Honest mistake.
Mitch Blunt
2010-11-11 11:37:40

Doesn't need the B. The trophy could have worked well as an icon alone.

What happened to the shield? The shield could have been a more subtle platform for designers to customise each year, with the figure remaining the same?
Mark
2010-11-11 16:26:51

http://madeinbunch.com/ :)
Adam Cassanova
2010-11-12 15:28:39

a really great design. I think when you can do something with the negative space as well as the positive you can come up with one great idea. This is a great idea and a really cool outcome.
adam wilkes
2010-11-13 10:16:37

The blank canvas idea works a treat. It's adaptable, and will allow the identity to remain fresh for years to come. Be interesting to see who gets a bash at it.

Not sold on the B yet though, as a marque it works well but seems a little weak next to the fresh thinking of the trophy idea.

But it's not been shown in context yet—like the 2012 logo when it first appeared—so I can't really judge.
Nick Greenwood
2010-11-15 09:40:29

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