10 Comments

The sculpture and styling is undoubtedly fantastic, great craftsmanship and attention to detail.

Can't help but feel the childplay/toy animation concept seems a little unoriginal... All a bit Adam & Joe, perhaps. Still, nice to make an event of an album commercial for a change, rather than just a lazy mish-mash of music videos.
Fran
2010-10-02 16:04:45

I really love this - great execution, lo-fi in style but polished and performed so skillfully it is pure charm.
Liam
2010-10-02 16:55:02

Whilst undoubtedly well made. I can't help but think the kid's VO doesn't really lend to the target demographic, which I am guessing is 16-25. But I may be totally off the mark with this :)

That said, well done for doing something different ...and getting a record label to do something which isn't just a load of shiny 3d bullshit. Would love to know the budget ;)
Stuart
2010-10-03 13:43:57

Great video. Pure and fresh with the music to match. Boy George is spot on...
Winkelfehlsichtigkeit
2010-10-04 11:02:30

Looks horrible but in such a nice way. What's the bet's we see more of this style soon.
James
2010-10-04 12:46:53

Thats a really cool video loving the dolls, reminds me of my childhood.
Although I am neither a girl or have a sister - just love them barbie dolls
Rory
2010-10-05 09:35:18

Takes 'toymation' to new heights!
Max Scratchmann
2010-10-05 14:22:19

@Stuart. I'm in the target audience and I think the child's voice is great. It's different to the average trendy Essex-tinged accent you usually hear on adverts and it's kitch to match the visuals. It also ties together the idea that Mark is creating this ideal as part of a childhood fantasy with his little sister's toys. It's sweet and 20-ish year olds can relate to it.
Rebecca
2010-10-05 18:07:08

I feel using a child for the narration was misplaced. I would much prefer a juxtaposition between the low-fidelity stop motion and a polished narration.
Giovanni Carlo Marasco Flores
2010-10-06 09:55:58

Reminds me of Mansun.
http://www.youtube.com/watch?v=vYUOCMYtzns&p=08E5AFBE1C6CEBC5&playnext=1&index=17
Jay
2010-10-09 22:01:34

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