21 Comments

Very nice indeed
hilly
2010-10-12 16:25:49

nice, reminds me of a bond movie
Jitesh Patel
2010-10-12 16:34:50

isnt that from the set of Austin Powers? LOL!
CandyWarhol
2010-10-12 17:30:11

I think that is slightly like a scene from down with love but more french, its nice i find it okay
Sian Brooks
2010-10-12 19:27:45

Fantastic
sergethew
2010-10-12 20:13:50

I think I know wher they go the idea. I made proper music for this:
http://www.youtube.com/watch?v=7aGDqCQCH_k&feature=player_embedded

Stella Artois’ music is too much on the swing for the young couple, I wish they would have asked me.
Sebastian
2010-10-12 20:14:16

A great spot, no doubt, but I can't help thinking that Stella is presenting itself as awfully French for a Belgian beer.
Colin
2010-10-12 22:41:22

Very cool ad.

That strapline actually made its first appearance a few months ago:

http://youtu.be/QgiKZLbYrGY
akacreatives
2010-10-13 01:02:11

A visually very pleasing ad and nod to Wes Anderson

However. It may have been reassuringly expensive and now quirky/retro chic, but the illusion will be lost come Friday night 11.01pm in the the local J D Weatherspoon. When the far from sexually charismatic and retrosexual types, force their 8th pint down... Forgive the stereotyping, but it is quicker.

Is Stella kidding its self?
Adam Bowie
2010-10-13 08:42:44

Lots of fun.
Dr Black
2010-10-13 12:29:12

Its not bloody french! At least the previous agency never overly pretended it was. Retro Rubbish. All style no substance. Get an idea.
vanessa
2010-10-13 12:45:57

Shame it tastes like a liquid aluminum cleaning solvent.
Graphic Design Manchester
2010-10-14 10:12:48

I thought this beer was more usually called "wife beater", because of it's obvious and ubiquitous Anglo Saxon appropriation. Am I missing something, or don't the suits at Stella Artois dare to check market research? Maybe they don't do any market research.
Willie Ryan
2010-10-15 13:57:31

@ sebastian

I agree the music isn't quite right....I would have thought Wes Anderson would have selected something more quirky. I prefer your clip on youtube, what similarity!
bluepigcreative
2010-10-15 15:35:55

Trying too hard
simon newman
2010-10-15 19:47:00

Another example of an idea which simply isn’t funny when made, compared to when its an idea in the brainstorm session. I didn’t realise the muffled voice was mistaken for the lager, until reading the explanation of the ad afterwards. Sometimes, comedy in adverts just doesn’t work. This is one of them. Getting big name directors to do this sort of thing - my they must be laughing all the way to the bank! Does your average Stella drinker actually know what a Wes Anderson film is? Reassuringly expensive.
Ryan
2010-10-17 13:13:07

'Down with Love' redone in a commercial. So where does creativity start?
Lara
2010-10-18 10:42:51

The guy is also wearing a Super Sporstman leather jacket by Lewis Leathers -another very stylish addition to a great commercial!
bud ganz
2010-10-19 20:00:50

does it really still take misogyny to sell beer?
lh
2010-10-29 11:33:33

I love beer adverts, they are generally the best on TV, and I thought the last Stella ad was great (the one with the piano). This one doesn't work for me it isn't funny, I don't think it is particularly stylish or cool and I don't have a any urge to buy Stella Artois.
Ben Champion Stevenson
2010-10-29 12:00:08

rather 'flimsily overimaginative'... whats with the retro gadget setting its 'annoyingly repulsive' trying too hard indeed, not so amusing nor persuasive.
mianz
2011-01-15 00:40:01

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