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Logan designs onedotzero 2010 identity
Posted by Eliza Williams, 27 October 2010, 12:17 Permalink Comments (7)
The identity for this year's onedotzero festival - which arrives in London on November 10 - has been designed by Logan, in response to the festival's theme of 'utopian visions'...
The identity was commissioned by Shane Walter, creative director at onedotzero. "When I send out the onedotzero creative design brief each year, I ideally like the creators to respond and have their own vision," he says. "With this title sequence I totally trusted Alexei Tylevich at Logan and their work, so knew they would make something remarkable and fitting."
Logan had previously collaborated with onedotzero on the festival's 2005 identity. Citing inspirations for this latest piece, they say: "Sunshine by Danny Boyle, the Olafur Eliasson installation at Tate Modern - the euphoric sci-fi washed in ember glow. A feeling of being transported into a dream. Slow, warm, not 'tech'. We establish a heightened mood as a counterpoint to the eclectic mix of the festival content.
"The look is reminiscent of architectural models from the 1920s and 30s, or a Soviet Cold War aesthetic. Cold War modern," they continue. "The look is reminiscent of the work by Jan Tichy. Simple shapes illuminated and modelled out of darkness."
Alongside the trailer design, Logan's identity will be used across onedotzero's festival materials, including the brochure, which can be viewed here. Onedotzero takes place at BFI Southbank and BFI Imax from November 10-14. For full listings info, visit onedotzero.com.
7 Comments
Absolutely stunning stuff. I'd love to have the skills to do that.
2010-10-27 14:35:52
It's a undoubtedly a well-produced video but I'm not sure it adds up to much of an identity. The atmosphere owes more to dystopic rather than utopian visions, although they are obviously two sides of the same coin, so we can (perhaps) let this go.
More of an issue are the radically divergent structures that populate the "city." The influences are from the 20s and 30s but also from the Cold War East (50s and 60s) but also from Olafur Eliasson and Jan Tichy (90s and 00s)... They may as well cite Moholy-Nagy, Mies van der Rohe, Zaha Hadid, OMA, Norman Foster, indeed almost any architectural practice or constructivist sculptor. It basically looks like a fly through of any number of architectural competition entries, but with some strangely out of scale "sounds of the sinister city" audio.
When the identity is boiled down to the brochure branding it persists as chips of glowing perspex, pretty but kind of anonymous. Is this meant to signal the banality of all utopian visions beneath the brave new promise?
2010-10-27 15:19:45
Nice, love the colours :)
2010-10-27 17:36:56
some parts of that vid look very good
2010-10-28 20:22:11
Always liked this identity, especially when State used to it. Loved their work.
2010-10-28 22:45:11
cool vid. I love the sounds in this great inspiration for a project i am currently working on
2010-10-30 23:38:35
Cant wait for this, be there or be ◻!
2010-11-01 23:28:11
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