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How to spot a good builder

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Posted by Gavin Lucas, 22 September 2010, 13:52    Permalink    Comments (3)

Having just completed 'project new bathroom' at home - something's that been ongoing for about four months - I know (now) how crucial it is to any ambitious home improvement scheme to have a good, reliable builder...

In this amusing new TV spot for mybuilder.com, written by Sell! Sell! and directed by Mark Denton at Coy!, a selection of scantily-clad (I think they might be oiled up too) builders compete in a wonderfully ridiculous kind of beauty pageant style competition. The idea, of course, being to show that mybuilder.com select only the best builders to feature on their builder-finding website.

The best bit? When three of the builders dilligently refuse a potentially distracting cup of tea. Ooh, they're good...

MyBuilder.com Commercial from Sell! Sell! on Vimeo.

3 Comments

Sort of looks a bit horrible though.
Nathan David Smith
2010-09-22 14:29:51

The commercial is upbeat with it's fast tempo happy music and painfully wide smiles, but the fact that they are so scantily clad is a bit distracting despite going along with the beauty pageant theme.
Jasmine Farahat
2010-09-24 03:12:42

One would think that this website was critical review and not creative review judging by Nathan's and Jasmine's comment. I thought it was hilarious, and I agree that the "cup of tea" detail was excellent. Perhaps because I work as a builder myself. Well done to MyBuilder for being both creative and having a sense of humour.

Martin
Preisler
2011-06-27 18:07:36

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