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Tipp-Ex's interactive Hunter Shoots A Bear film

Advertising, Digital

Posted by Gavin Lucas, 3 September 2010, 9:57    Permalink    Comments (12)

To coincide with the back-to-school period, Tipp-Ex, has just lauched a YouTube campaign which allows users to interact with a film that features a hunter camped out in the woods and an amusingly unrealistic bear...

The film – created by Parisian agency Buzzman – starts like any YouTube film - but just as the hunter character is about to shoot the bear which is snuffling around by his campsite, users get to choose whether or not he does, in fact, shoot the bear.

From here on in (well, after a rather nifty bit where the hunter interacts with the Tipp-Ex banner to the right of the film) the film is interactive in a way that is reminiscent of Burger King's hugely impressive Subservient Chicken campaign from 2004. Viewers can type in almost any request into the blank in this sentence: A hunter ______ a bear.

Simply type in something in the blank and watch the results. Here are some stills from some of the stuff we typed in

Have a go (simply play the film below to get started) - but be warned it's hugely addictive. And definitely make "cuddles" your first command:

 

12 Comments

Brilliant!
Simon Watson
2010-09-03 11:24:41


What!!!!!

Awesome stuff. Move over Old Spice...
Rob
2010-09-03 11:49:17


Brilliant - IT teachers might as well not turn up to class - their pupils won't be paying attention.
mark
2010-09-03 12:13:07


This is the best campaign I've seen on YouTube! Highly addictive!
Gafyn Townsend
2010-09-03 12:19:37


Awesome campaign! A very creative way to use YouTube.
Peter
2010-09-03 15:37:37


Cool. Reminds me of this vimeo video:

http://vimeo.com/9194146
Designer
2010-09-03 16:45:34


Really cool - reminds me of the old Burger King Campaign "Subservient Chicken"

http://www.bk.com/en/us/campaigns/subservient-chicken.html
Orun
2010-09-03 16:53:16


Tipp-Ex's interactive Hunter Shoots A Bear film is not perfect (type in "pees on" for example) but its stumbles are neither intrusive nor damning.
Reality Check
2010-09-03 20:47:09


Here are the full credits :
Advertising Agency: Buzzman, France
Interactive Production: grouek, France
Film Production: Eleganz, France
Film Director: Olivier Bennoun
Sacco
2010-09-04 16:41:15


Although there are supposed to be over 50 videos, so far I've only found 39. If anybody else finds one I've missed, please let me know.
http://wecanchangetheworld.wordpress.com/2010/09/03/a-hunter___-a-bear-hilarious-tipp-ex-advertisement-video/
WeCan Changetheworld
2010-09-05 17:28:15


I really enjoyed it. Very creative.
Besides the amazing amount of views, we tracked the campaign in the past few days! Here's how it performed: http://bit.ly/tippexcampaign
Fred
2010-09-08 12:00:11


Hi guys,

We did Tipp-ex : we are the Buzzman agency.
Check out our new viral creative campaign for BIC : http://www.youtube.com/watch?v=FlCVE0OG-tI&feature=player_embedded
Enjoy guys !
wale
2011-04-12 18:14:00


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