CR Blog
Tipp-Ex's interactive Hunter Shoots A Bear film
Posted by Gavin Lucas, 3 September 2010, 9:57 Permalink Comments (12)

To coincide with the back-to-school period, Tipp-Ex, has just lauched a YouTube campaign which allows users to interact with a film that features a hunter camped out in the woods and an amusingly unrealistic bear...
The film – created by Parisian agency Buzzman – starts like any YouTube film - but just as the hunter character is about to shoot the bear which is snuffling around by his campsite, users get to choose whether or not he does, in fact, shoot the bear.
From here on in (well, after a rather nifty bit where the hunter interacts with the Tipp-Ex banner to the right of the film) the film is interactive in a way that is reminiscent of Burger King's hugely impressive Subservient Chicken campaign from 2004. Viewers can type in almost any request into the blank in this sentence: A hunter ______ a bear.
Simply type in something in the blank and watch the results. Here are some stills from some of the stuff we typed in



Have a go (simply play the film below to get started) - but be warned it's hugely addictive. And definitely make "cuddles" your first command:
12 Comments
Brilliant!
2010-09-03 11:24:41
What!!!!!
Awesome stuff. Move over Old Spice...
2010-09-03 11:49:17
Brilliant - IT teachers might as well not turn up to class - their pupils won't be paying attention.
2010-09-03 12:13:07
This is the best campaign I've seen on YouTube! Highly addictive!
2010-09-03 12:19:37
Awesome campaign! A very creative way to use YouTube.
2010-09-03 15:37:37
Cool. Reminds me of this vimeo video:
http://vimeo.com/9194146
2010-09-03 16:45:34
Really cool - reminds me of the old Burger King Campaign "Subservient Chicken"
http://www.bk.com/en/us/campaigns/subservient-chicken.html
2010-09-03 16:53:16
Tipp-Ex's interactive Hunter Shoots A Bear film is not perfect (type in "pees on" for example) but its stumbles are neither intrusive nor damning.
2010-09-03 20:47:09
Here are the full credits :
Advertising Agency: Buzzman, France
Interactive Production: grouek, France
Film Production: Eleganz, France
Film Director: Olivier Bennoun
2010-09-04 16:41:15
Although there are supposed to be over 50 videos, so far I've only found 39. If anybody else finds one I've missed, please let me know.
http://wecanchangetheworld.wordpress.com/2010/09/03/a-hunter___-a-bear-hilarious-tipp-ex-advertisement-video/
2010-09-05 17:28:15
I really enjoyed it. Very creative.
Besides the amazing amount of views, we tracked the campaign in the past few days! Here's how it performed: http://bit.ly/tippexcampaign
2010-09-08 12:00:11
Hi guys,
We did Tipp-ex : we are the Buzzman agency.
Check out our new viral creative campaign for BIC : http://www.youtube.com/watch?v=FlCVE0OG-tI&feature=player_embedded
Enjoy guys !
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