9 Comments

World language glyphs?
Or Latin, Greek and Cyrillic bits and pieces?
It's a nice aesthetic, cutting and chopping all those nice bits around, works well with the illustration style and colour range. With a pinch more thought the concept could have been even nicer I think though.
action man
2010-09-08 11:40:20

I don't think it really represents anything Chinese, there world is out of question. More Hellenic looking, but it symbolises that basketball is a global game and not just a US phenomenon. The colouring is also quite catchy.
Pete
2010-09-08 15:08:58

Saw this on the street.
Liked it.
Frost did something similar a while ago.
Can't find it but it was the International Interpreting Service or something.
Dave O
2010-09-09 11:29:31

It was Browns: http://www.brownsdesign.com/work/?cat=46&id=
Mo
2010-09-09 18:42:54

@Dave O — The graphic I think you are referring to was by Browns, their National Interpreting Service mark, which is no longer on their website. Crying shame, because it is a beautiful mark.

This project has a similar aesthetic. The use of glyphs doesn't feel as appropriate as the Browns execution though, which was all about language (I'm not convinced nations and cultures can be expressed solely through the written word). But it still makes for quite a striking, memorable identity system, which I'm sure was the intention.

On the theme or originality, Design Assembly has just published a great article on Originality vs Authenticity, well worth a look: http://www.designassembly.org/2010/09/09/originality-vs-authenticity/

I particularly like Chow's illustrations by the way, really interesting.

M
Matt Judge
2010-09-09 19:46:56

I found a link to the Browns identity mentioned above:
http://supergraphic.blogspot.com/2007/10/que.html

Really clever solution, beautifully executed.
Matt Judge
2010-09-10 16:41:04

great work!
for sure they knew Ruedi Baur and the Cité Internationale project:
http://www.decitre.fr/gi/31/9782858938131FS.gif
parcodiyellowstone
2010-09-12 21:39:34

NIS is still up on the Browns site, here's a link:

http://www.brownsdesign.com/work/?cat=46&id=
Claire Warner
2010-09-13 13:16:22

Nice illustration.
Graphic Design Manchester
2010-09-13 17:08:21

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