10 Comments

I went to visit Hort last summer during the world cup. They made me a hot dog and gave me a beer but I was so painfully hungover that I couldn't finish either or concentrate on the football. During the time that I moped around their studio I was struck by how happy everyone was to be there. Eike is a truly lovely man and he should deliver workshops on how to run a non-wanky agency. This work is great.
Gemma Mercy
2011-04-01 16:23:57

Bauhaus has always had a special place in my heart.
Graphic Design Manchester
2011-04-01 18:11:16

An extremely difficult brief with so much baggage that it becomes impossible to produce something novel while remaining alert to the historical and social aspects of the bauhaus. Well, so I would have thought until I saw this work. Very thoughtful.
Interstingly I wouldn’t have been convinced by the idea nor the typeface choices in themselves, but once they are put to work the whole thing becomes very sophisticated.

Great to hear Gemma Mercy’s comment on Eike and Hort too.
MLA
2011-04-01 20:29:54

I don`t like it that much. Hort`s older work (from Frankfurt) was much more innovative. Since they moved to Berlin they changed their work (and looks) into that typical Kreuzberg Style. I thought they would get much better there.
Werneee
2011-04-02 19:36:09

Doesn't look new to me. Looks boring.
alex
2011-04-04 10:41:43

Well, what to think of this?

I think the choice for courier is OK, although the nice layout for the stationary does look like something from the 1960s, not contemporary. I wished they had solely with courier for the rest as well, as the posters and flyers look really boring. They could have at least chosen a sansserif that has a tad more character, but why Helvetica?? It has neither anything to do with Buahaus or with good design. It just screams International Style and corporate culture. For a design giant and dinosaur like the Bauhaus, I would expect some balls, and a clear choice to be made... Shame really!
Jeffrey
2011-04-04 12:29:50

Agree with Werneee here, somehow German graphic design always ends up emphasising system over communication. I think it's got something to do with the lack of diversity in Berlin specifically and Deutsche Grafik in general. This project seems to have missed out completely on the sheer mystical joy and exuberance of the Bauhaus, Itten/Schlemmer/Klee/Kandinsky were professors there too you know and the place was populated by the most radical students in Europe. Mind you knowing the Bauhaus Stiftung (I did use to work there) there was the most stifling academic debate over every detail.
bucky
2011-04-05 15:45:12

Jeffrey—it’s Arial, not Helvetica. But yes, why?
Justin
2011-04-06 07:57:13

I think it works brilliantly, communicates the past and present with a design that appears timeless in my opinion. Design stripped back to core elements, nothing superfluous. It is refreshing to see some really clean, technical design. Thumbs up!
David
2011-04-06 13:37:17

It's a wonderful effort by a good small contemporary German-design studio which answers what would have been a difficult brief very well. Of course it doesn't reflect the many intrinsic concepts and practices of the school or the expectations of millions of designers world-wide. But that's how the cookie crumbles.

@ Werneee - what on earth do you mean by 'Kreuzberg Style'?
@ Alex - a little like your answer and IQ I suppose?
@ ' ... lack of diversity in Berlin ... ' ? Do you have ANY idea what you are talking about? how do support this wild statement?
action man
2011-04-22 20:11:58

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