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Canal+ shows how to get ahead in the movies

Advertising

Posted by Eliza Williams, 8 April 2011, 17:16    Permalink    Comments (12)

French TV channel Canal+ has a released a witty series of ads, devised by BETC Euro RSCG in Paris, that emphasise its commitment to helping filmmakers...

The ads use beautifully designed flowcharts (inspired by New York magazine, perhaps?) to highlight the many twists and turns that can occur when making a movie, and some of the solutions. Each one tackles a different genre, including action, horror and porn, and feature many amusing outcomes. Shown below are three of the full ads, alongside details of each.

Update: We've had to remove the porn film chart as apparently Canal+ aren't happy with that one being released to the wider world. I've replaced it with one for making an animated film, which I'm sure you'll all find equally amusing.

Credits:
Agency: BETC Euro RSCG
Global creative director: Stéphane Xiberras
Creative director: Olivier Apers
Creatives: Gregory Ferembach, David Troquier
Illustrator: Les Graphiquants

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12 Comments

Someone needs to do this for the design industry...
Joshua Hughes
2011-04-08 17:59:27

Any big versions around?
Chris
2011-04-08 18:02:32

I really want to order these posters. Have a feeling I can't.
Sam Morris
2011-04-08 20:11:03

yes here, to enlarge, click on one of the visuals
http://www.ferembach.com/troquier-us.html

and the first publication is September 2010,
(too soon for inspiration from New York magazine)
Greg
2011-04-09 08:23:05

Thos eposters are ace - thanks for the links to big versions too :-)
Cinabar
2011-04-09 22:52:37

But there was so many posters like that and before N.Y magazine ... It's not new but it's fun... Honestly greg admit it !!!!
Couveuse Diarry
2011-04-10 13:31:20

This is clearly inspired by this (brilliant) book : Everything explained through flow-charts, by Doogie Horner (http://www.amazon.com/Everything-Explained-Through-Flowcharts-Domination/dp/006182660X)

I wonder if they've contacted him...
Benito
2011-04-10 15:49:41

But, whether this has been inspired by this book or not, this is a brilliant exécution and perfectly suits Canal+. Congrats creatives.
Benito
2011-04-10 16:00:26

@Couveuse Diarry > Oh yes flowchart is not new it's clearly a system, internet is full of this.

I mean that no flowchart in particular has influenced our work but all at once.
Greg
2011-04-11 11:01:11

Really cool presentation posters. Very contemporary graphics
faycal
2011-04-12 22:12:24

This looks like an Olly Moss.
Ian
2011-04-24 20:00:05

very well thought and design, thank you:-)
suenman
2011-05-08 08:46:06

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