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Nice work for Hovis, Strongbow, Lastminute.com and more
Posted by Eliza Williams, 11 April 2011, 16:40 Permalink Comments (16)
Lots of new advertising has been sent into CR Towers lately; here's a selection of our favourites. First up, director Dougal Wilson brings his signature charm to this new ad for Hovis, from Dare in London. Creatives: Gavin Torrance, Danny Hunt. Prod co: Blink.
Next, the latest spot in the long-running 'hard graft' campaign for Strongbow cider sees two blokes overcoming all manner of obstacles in order to deliver a sofa to an old lady. But will she like it? Agency: St Luke's. Creatives: Al Young, Julian Vizard, Tim Collins. Director: James Rouse. Prod co: Outsider.
Spring has firmly sprung, which means summer is just around the corner. The sunny season is celebrated in style by Karmarama in this new spot for travel website Lastminute.com. Creative directors: Sam Walker, Joe De Souza; director: Sam Walker; prod co: Kream.
There's more summer daze in this spot for KFC, which sees a new advertising direction for the fried chicken brand. Agency: BBH London. Creatives: Harry Orton, Robin Warman. Director: Benito Montorio. Prod co: Blink.
R/GA London has created a campaign for the Nokia E7 phone titled Success Redefined, which comprises of a series of short films based on the theme 'success is what you make it'. Two shorts have been released so far: shown above top is a film about Australian wrestler Matthew Wilson's quest to be a WWE star, and below that is a charming film about Hong Kong-based urban beekeeper and founder of HK Honey, Michael Leung.
Saatchi & Saatchi in Guangzhou, China has created this interactive game for Ariel washing power. The game sees gigantic digital T-shirts hung up in public places, with players given Wii-style controllers that allow them to squirt virtual ketchup, mustard and other stains over the white shirts. Other players are then given Ariel controllers to clean the shirts back to white. Creatives: Edmund Choe, Andy Greenaway, Fan Ng, Wendy Chan, Jonathan Ip, Qi Lin, Ocean Ye, Kobe Yu. Interactive production house: Pill and Pillow HK.
We finish today's round-up with an elegant film for the new Vitra Tip Ton Chair, created by Nexus Productions' Johnny Kelly.
16 Comments
Each of the video gives a clear representation of different theme. But the first theme is not cleared to me. And obviously nokia e7 smart phone is a tremendous phone is easy and professional to use and express the actual smartness. Technologically carries the whole demands.
Love It!
2011-04-11 23:13:00
WOW!!!!!! What more we have to say?????
2011-04-12 02:09:05
Love the Hovis work.
As an Englishman who now lives in Australia, the nostaligic northern brand values of honesty shines through.
I especially love the water stop that is now a tea stop. So Yorkshire.
2011-04-12 03:27:31
That KFC ad makes me cringe.
2011-04-12 04:16:43
my god, how boring are those nokia ad things.... 5 seconds, not longer.
KFC is just hilarious... so wrong, i like the farmer race up till the end, when they show the bread. i'm lost.
2011-04-12 09:15:21
All feel a bit flat to be honest. Stale and forgettable. Next.
2011-04-12 11:22:28
Love the Vitra film, got some great moments in it. He's has a great eye.
Some other good work there as well, all strong creative ideas.
2011-04-12 12:48:06
Love the Hovis ad! Get the message across nicely.
2011-04-12 14:01:08
What so good about staded and predictable advertising world holiday moments. I looks like it was shot on a hipstamatic by a child
2011-04-12 14:57:21
Love the Hovis ad (as usual) and BBH are doing a great job of repositioning KFC. Can't wait to see what they do next.
2011-04-12 15:21:28
The Hovis ad is great.
2011-04-12 19:22:39
Some excellent adverts, very creative.
2011-04-13 09:00:22
Loving the Hovis ad! Very inspiring
2011-04-13 09:50:16
Oh! Where are the great ideas?
2011-04-13 11:36:00
Hovis, fun. Like it. Does what is says on the tin.
Strongbow... really? Makes a good point but it's a bit cheesy
KFC... oh good lord where do you start with that alternate reality?! Lies don't work anymore!
Nokia... I'm left wondering what that money was needing to achieve (and how that does it)? Interesting studies they may be, but that doesn't attempt to connect me with any clear brand cause or shared higher purpose that might inspire me to join the Nokia tribe... Feels like a creative indulgence at the expense of something, from a manufacturer who's struggling. Intellectual? Probably, in bucket loads. Intelligent? Not really.
2011-04-13 17:57:46
Very nice selection of ads, great to see KFC trying something different but not sure if it really works...
Love the lastminute.com ad - great music and very beautiful - it makes me want to go for a holiday. Also the Nokia beekeeper short story is so unusual I love it.
2011-04-14 04:14:38
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