55 Comments

NIce to see another rip off of someone else's idea

http://www.youtube.com/watch?v=4-94JhLEiN0
Martin
2011-04-15 14:00:53

AWFUL, AWFUL, AWFUL
awful
2011-04-15 14:10:43

Shocking.

It's tarnished the great work they did before. I think they know it too, hence the online only release.
Ben
2011-04-15 14:11:58

The Camilla look-a-like is a dead ringer!
Rich
2011-04-15 14:15:09

Wow. T-mobile are great at taking something quite funny and innocent and turning it into this horrible corporate thing that has nothing to do with their business..This is so devoid of any feeling and done in poor taste. They're clearly trying to manufacture a viral video, which kinda goes against what a viral video actually is.
Jt
2011-04-15 14:30:49

I always resist the urge to post negatively about something, but this really is tremendously bad.

You can feel the smugness coming off the screen in waves – which is a bit rich for such a naff and obvious piece of viral-idea-stealing (sorry, ahem, 'homage'). They may as well have done one of those YouTube 'Downfall' parodies with a lolcat and be done with it.

100k please.
Doug Kerr
2011-04-15 14:40:00

Don't know wether to laugh or cry?!
Simon Winnall
2011-04-15 15:30:16

The original video is pretty lame and unoriginal but I'll forgive it because it's just people having fun with their friends.

But to smear this faeces on my screen and call it an ad campaign is a completely joke.
AndrewR
2011-04-15 16:17:24

I think this is fantastic. It completely sums up the Royal Wedding.
Oliver Bothwell
2011-04-15 16:56:29

(deleted by moderator)



the americans in jk wedding dance at least did it on a zero budget and were original.
nick zajac
2011-04-15 17:04:00

Ugh, enforced happiness. Pass me the Catherine & William sick bag.
Adam Smith
2011-04-15 17:20:51

Take it for what it is, a bit of fun...
I liked the original and this made me smile too.
Lighten up!
Tom
2011-04-15 17:26:33

THIS

The Camilla look-a-like is a dead ringer!
Arry wasn't bad either.

A
A
2011-04-15 17:53:24

For pete's sake. Its bit of fun. Its better than hearing about but the fighting we see on a daily basis now! Lie's for sharing!
T-Mobile Fan
2011-04-15 20:34:31

T-Mobile just ripped this off http://www.youtube.com/watch?v=4-94JhLEiN0
sara scharaf
2011-04-16 10:37:13

Cringe.
K
2011-04-16 11:49:27

its not a matter of lightening up - its not even funny or fun.
if they get youtube hits its because people are laughing at how bad it is.
how much pr can one agency chase?
Simon
2011-04-16 13:28:08

Artist working on Royal wedding portrait using sand as paint http://bit.ly/hLFwiO
sujit
2011-04-16 15:46:54

Ohh dear T-Mobile, can't you concentrate on selling your excellent 3G network rather than enforce happiness on a church-full of people?
Nick
2011-04-16 20:44:53

Well said Tom.

It's only a bit for fun. Why are people so negative about everything on this blog?
David
2011-04-18 08:40:52

This is so bad and such a blatant rip off I found it actually quite funny. Harry made me laugh.

There's some bad lookalikes on there though...
mark
2011-04-18 10:03:55

I hadn't seen the original wedding video on youtube, I quite liked this, even though I hate the T-mobile videos, until I found out it was a rip off.
Is that what Saatch & Saatchi are charging for nowadays? copying popular things online?!
Kardo
2011-04-18 10:09:22

People are only negative on this blog when it's something worth fighting against, and this example of lazy advertsing creativity coupled with a poor final product is an obvious target. I understand it's a pastiche/homage but it's very badly done. It seems a shame that such a budget was not used to create a new idea for the public to enjoy.

T-mobile, the advertising agencies are always going to give you poor work if you don't push them, demand quality for your money, the industry is not going to moderate itself.
Matt
2011-04-18 11:38:41

geeez take a chill pill people, its just a bit of a laugh, lighten up - why is always the people who that complain that leave posts? nothing better to do i guess - or maybe just jealous that its saatchi & saatchi
s
2011-04-18 16:08:46

I only work on the cusp of advertising so observing the comments above re: quality, integrity and negativity is interesting. Copyc*nt is worth a read - http://bit.ly/i4iRed (for what it's worth, i didn't write that, but agree). It is a terrible ad and is blatant theft. I just wish the likes of Campaign would stop celebrating this plagiarist nonsense because of their relationship with Saatchis - and start criticising it and calling it what it is. It really gives the industry - which from my experience, seems to have honest intentions and original endeavours - a bad name.
Moss
2011-04-18 17:39:59

Wow guys!!

Come on...relax...stop reading into this so much. IT'S JUST BEEN DONE FOR A ****ING LAUGH.

Yes it was done by someone else, but i reckon this is a pretty decent homage to that. At it's heart It's a piece of populist culture that will make your mum laugh.

................NOW PAUL SILBURN ABOUT THAT PAY RISE!
fred
2011-04-18 18:03:20

I couldn't agree with 'T-Mobile Fan' more:

"Lies for sharing!"
alan
2011-04-18 20:47:52

Vorsprung durch Fun.

Genius!
The simple fact of so many bitter and angry comments being posted already makes it a huge success.

H
H
2011-04-18 23:03:14

has everyone at saatchi been brainwashed into thinking this is good stuff?
where are the suits?
who the hell is running the account -youtube?
darcie
2011-04-19 10:34:38

Their target marget is not Creatives who have nothing better to do but to moan about things on blogs. Instead it is a much wider audience that I am sure will not be offended like everyone here. Instead I am sure they will enjoy it. It is what it is - get a life people.
Jay
2011-04-19 12:30:37

It's far better than the "original". Much better edited, the "original" goes on too long. More amusing. So what if they used the utube one as inspiration. Abpout 90% of ads do the same. There is rarely a totally new concept in TV ads at the best of times, a lot is borrowed inspiration. It's been used in a far more relevant way. Why are some advertising people, especially creatives so jealous!
Blue
2011-04-19 13:10:03

Hmm, slightly hypocritical to write on a blog accusing people who write on blogs as having nothing better to do.

Much better edited? The original was all one take, produced by a non-professional i'd imagine. Bettered by a large ad agency with a professional production team? I'm sure they're hanging their heads in shame.

On a more positive note then, I really liked the part at the end, when it ended.
Matt
2011-04-19 14:16:57

It's tactical, it's fun. Imitation is the sincerest form of flattery...let's not get too worked up about it
Nick
2011-04-19 15:25:59

Christ on a bike, to read this you'd think creatives don't like fun.

It's not even a proper rip-off, I'm sure the wedding party that did the original will be delighted to have sparked the idea for this ad.

I only ever read the comments on this blog now to confirm my suspicions. Boring complaints.

I LOVE this ad, it's funny, and that... as they say, is that! *dusts hands off*
Mighty Elk
2011-04-19 15:27:40

lol, awful, I hope Marget their target likes it.
nick
2011-04-19 15:30:57

lol, awful, I hope Marget their target likes it.
nick
2011-04-19 15:38:36

I think it's fun & it made me laugh - but I wish I had a job as a "Creative" at an ad agency - hard work coming up with original ideas - forget it let's just check out what getting the ratings on You Tube, then go for a drink with the team
Victoria
2011-04-19 15:45:23

Lighten up folks! It's meant to be fun! What puts a smile on my face is imagining the real people doing it. A good take on a topical subject. Nice one.
Traci Rochester
2011-04-19 15:46:53

Yeah It's a bit of fun!
@A: I think Camilla was actually taking part :)
bluepigcreative
2011-04-19 16:02:37

Well I have to agree with all the negative comments, it's unimaginative vulgar, lazy, crap. It reeks of an unlimited budget attempting to recreate the inspired creations that result from a minimal budget.....

What's with all the 'lighten up' it's a bit of fun comments? The comment posts are there to display peoples opinions.

'why is always the people who that complain that leave posts?' S .
Hmmm I'd hazard a guess that the majority are like minded creatives with a little bit of taste!
StudioSeven
2011-04-19 16:22:35

It's a clever move for Saatchi and Saatchi. Yes, they can be blamed for "ripping off" an established YouTube sensation, but parody often makes the most enjoyable advertising. Every advertiser should be aiming to create a memorable advert, rather than doing something 'original', entirely unmemorable, and at worst, bland. I'd much rather see a rehash of someone else's idea done well (as it is here) than something that doesn't make me smile or remember the product at all.
Grace N
2011-04-19 16:31:30

I loathe the negativity that abounds in the comments section of blogs, but even adhering to the maxim DON'T POST ANYTHING YOU WOULDN'T SAY TO THE CREATIVE'S FACE this is a steaming, cynical turd of a thing. Honestly, whose idea was this? The money spent on this could have been donated to one of the 'royal couple's' chosen charities. I'd have far more happily sat through 2 minutes of a slide saying 'We had a terrible idea for an ad and thankfully realised in time to donate the vulgar budget to something that might make the world a little better'.
Clare
2011-04-19 18:10:19

My mum would like it and I'm sure it'll end up on David Walliam's top 100 adverts of 2011 come December - doesn't make it a good ad though
elliottq
2011-04-19 22:50:23

who is running the account at saatchi these days - not the same person who gave us 'dance' I bet.

control your creatives saatchi
lauren
2011-04-19 23:44:58

I LOVE THIS AD!

Is it a 'rip-off'? Hardly. It's more a homage.
I saw a bit of the ad on the news (I live in Australia) and I thought it was the funniest thing.
For it to make it to the news is another country means quite a lot, no?

I doubt this ad is targeted towards jaded designers. Celebrity look-a-likes are fun, this is a fun ad!
Anne
2011-04-20 02:22:15

I absolutely love it, fun, good humored, excellent lookalikes who act in character.
heather
2011-04-24 12:58:29

One's husband and I just laughed and watched again. Because someone shared it I had lighthearted lift to my day.

It's easy to criticize and demolish this but why - just have a larf. Save rigorous analysis for the pretentious creatives who take themselves too seriously. Yeah I've seen the original and see this is as a homage.

Now I dance and we are arranging my daughter's wedding....... damn, have to think of something else.
Elizabeth R
2011-04-26 12:03:07

I wonder how many of the pro commenters would still be pro when looking at the Saatchi & Saatchi invoice that came through the letterbox for this 'homage'?

Also I wonder if the originators were contacted as a matter of courtesy (if not re-numerated) for their inspiration?

It just stinks, like the whole public performance that happens around royal wedding...

...Speaking of which, wonder if Di get's a mention in the speeches? ; )
Matt
2011-04-27 13:16:32

It is a great video!

What do you think of this Parody? It even has the Prince William from the Tmobile ad

http://www.youtube.com/watch?v=c68Jv5UlDHo
Daniel Tannenbaum
2011-04-27 21:53:42

I loved everything about it esp. the music! Very, very funny and the actors are very believable look-a-likes.
My 78 year old mum who is British thought it was a hoot and we had a good laugh over the phone talking about it.I was very surprised by all the negative comments. Such a shame people can't take it in the spirit in which it was made for. I'm sure Prince William and Katherine Middleton would laugh!
Sharon
2011-04-28 16:59:06

I think the T mobile ad was great fun everyone I know who has viewed agrees. Even Prince Harry has posted it on his facebook saying ' this is how its going to be on Friday' Lighten up its FUN ! !
AMANDA WARDLE-BELL
2011-05-01 18:19:28

Loved this! Prince Harry is my favourite dancer!
This is quite old now! But then creative review does tend to be a bit behind...
A
2011-05-17 23:46:51

@A
This story was posted on the 15 April! Which one of us is behind?
 PatrickBurgoyne
2011-05-18 09:50:40

Im sensing tension.
s
2011-05-20 23:22:12

Just found this board...saw video last year & I play it when I need a smile.It's FUN!!! Lighten up people.William,Harry,Sofie, Anne,Charles & Camilla were dead ringers!!The rest,not so much.The 'guests' were very good at looking suprised!I would have loved to be have been one.Music was great!
Bonnie
2012-04-30 05:07:24

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