15 Wallpaper* covers by 15 image makers
Wallpaper* has collaborated with GFSmith on a cover project that looks to celebrate the magazine's 15th anniversary. 15 designers or brands were approached to each create a special cover design, to be printed on Colorplan paper stock. Collaborators include Build, It's Nice That, James Joyce, MadeThought, Nike, and Spin...
"Wallpaper* asked us to commission 15 designers to each produce a 'celebrity' bespoke cover around the concept of Wallpaper* Famous for 15 years'," explains GFSmith's James Groves.
"In the true sense of bespoke, using digital printing by FE Burman, each cover design was printed on to the stock of the designer's choosing from our Colorplan range," continues Groves. "FE Burman pushed the printing by using many different processes including multiple passes of white ink. The results show how choice of paper plays an integral part of the design process."
Without further ado, here are the 15 covers:
1. James Joyce's design is printed on Cool Grey
3. Paul Antonio's design appears on Dark Grey
4. And Nike's design appears, appropriately, on Park Green
5. Plus Agency opted for Vellum White
6. Build / Factory Yellow
7. Regard's design is on White Frost
8. Ico's design is printed on Mandarin
9. And Agent Provocateur's design is on Candy Pink
10. Accept & Proceed Real Grey
11. MadeThought / Mist
12. Johanna Bonnevier for Topshop is printed on Citrine
13. Spin / Harvest
14. It's Nice That / Lavender
15. Studio Makgill / Powder Green
Sadly, the covers have been produced in super-limited editions so won't be available on newsstands or even to subscribers, although an exhibition is planned to show off the work of the 15 designers and to further celebrate the magazine's 15th anniversary.
I think design No.3 by Paul Antonio is amazing - the best.
A real shame these won't be available to buy, looks like it's an exercise for it's own sake.
Not sure whether I like that, or not.
That MadeThought one reminds me of this, widely considered to be a masterpiece in magazine design: http://www.swisscheeseandbullets.com/journal/just-in-case.html
I shall be paying my GFSmith rep a friendly call shortly...
It all looks VERY booring nd outdated. No wonder they didnot want to spread it.
Paper colors are nice :)
Great work! Particularly love cover numbers 3, 4, 12 and 13. Good PR exercise for GFSmith and why not?
Considering that these agencies/companies have been given an opportunity to create a cover for Wallpaper*, I'm slightly amazed at how poor most of these are. There are a couple of exceptions but it looks more like an exercise in design laziness than anything else...
Exercise in how to put your brand and style on a magazine without any thought of what magazine it's on.
The fact that these could be postcards or posters shows that this is not a success. Just adding a style to a wallpaper masthead. #FAIL
Build, Nike & Johanna Bonnevier get my props for best effort.
Agency style (Build), Thought process '96' (Nike) and Experimentation (JB)!
Interesting approaches, it's nice to see each style and how it compares to the rest, but I do agree with Matthew, nothing really spectacular. Commission ME next time, haha ;)
It's nice thats contribution, blowing my mind. So self indulgent.
spelled Makgill wrong
I love seeing the diversity and would like to see a book of covers produced to buy !
Great range of covers, favourite has got to be the first one.
they look nice together when viewed down the spines.
I wrote a comment, but it's not available to read
Still awful stuff, all similair too.
I don't want a job with any of these companies nor would they employ me.
So here goes these are awful. Rehashes of older covers pathetic really pathetic really.
This is design for designers or window dressing.
Fabulous, love 4, 6, 7, 12, 13 & 14. Can't pick!
I can't see your comment here, sorry. Could you re-post?
pitty they are not available!
Wallpaper AND GFSmith usually get it so right, so what happened here? There doesn't seem to be much point to this if they aren't even on the newstands? Almost seems like a step backward from Wallpapers truly innovative 'design your own cover'. Perhaps they could have developed this concept even further for their 15th somehow rather than reverting to the same old tired designer invitation concept. I think people have been getting bored of this for some time now and it shows in the output and the reaction.
I will say some of the agencies featured have done some nice work here, and I certainly wouldn't turn down an invitation like this, its just a shame the brief wasn't tighter to provoke more creative and innovative covers.
PS balance your white tones, its the Colorplan that should be different colours.
I would but sadly I only have a super-limited number of comments available
I just wanted to write in to let you all know that the work I did for the magazine cover, number 3, was all done by hand. They work was scanned and then emailed. It is not computer generated.
Paul Antonio, London, UK
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