11 Comments

nice annual report...shame about the website - so jingly jangly....causes me motion sickness for some reason.
Justin Small
2011-08-11 14:22:54

Lovely work.

However 'With you all the way' is the new strapline introduced by Bank of Scotland at the beginning of last year. A simple Google would tell you that.
Freddie Baveystock
2011-08-11 14:29:38

There's way too much happening on that website. You don't know where to look first.
Abbas
2011-08-11 16:50:47

Freddie – I think a line on the cover of an annual review for a heart charity is a different thing to a positioning statement for a bank. The fact that none of us had heard of it suggests it hasn’t exactly entered the mainstream. (I'm guessing you worked on it, which is why it might seem more familiar to you.)

I notice it's also the title of a song by eighties boy band New Edition – I expect they’ll be chipping in later.
Nick Asbury
2011-08-12 11:37:57

On behalf of Ronald, Ricardo, Michael, Ralph, Jonathan and myself, I'd just like to say that we are APPALLED at the appropriation of one of our song titles for use by this so called "Foundation". It has been properly licensed (along with "Who Do You Trust" and "She Gives Me A Bang") by the Bank of Scotland, so we have no qualms with them.
Robert Brown
2011-08-12 12:02:21

Nick's right. It's because the line is quite familiar and feels conversational/emotive that it works well. The website version is an interesting way to translate the print to digital with what is probably a short budget - it is a charity after all.
Al
2011-08-12 12:02:34

The BHF have been ‘With you all the way’ for fifty years. RBS will be with you until you run out of money.
Ted
2011-08-12 12:28:43

@Nick & Al, I agree they are different things. I'm guessing however you are based in the South. If you lived or worked in Scotland you might have a different view about whether it has entered the mainstream or not. So the question of 'clash' largely depends on how active the BHF is North of the border.
Freddie Baveystock
2011-08-12 17:02:11

"Just about everyone carries a travel card wallet in their back pocket or handbag," - Maybe in London but not in rural Shropshire - seeing a bus is a rarity! Nice work though :-)
Neil B
2011-08-12 17:39:15

Freddie – I’m based in the north of England. The BHF is active all over the UK and BHF Scotland was directly involved in the approval process – no one raised any issues with the phrase sounding familiar.

I imagine it’s possible a few people could notice the coincidence, but it would be a stretch to call it a clash – as others have pointed out, we’re talking about two very contrasting contexts.

As a general point, I think corporations could do with showing a bit more humility when it comes to claiming ownership of everyday phrases. It’s particularly galling in a case where the phrase sits a lot more comfortably with a heart charity than it does with one of the banks we recently bailed out.

Anyway, thanks to whoever posted the Bobby Brown comment – good to see he’s a regular reader.
Nick Asbury
2011-08-15 14:29:38

You're welcome, Nicholas. I guess what you're basically saying is that, in a very real sense, two can quite literally play that game.
Robert Brown
2011-08-15 18:18:48

Tell us what you think

Your comment: What happens with my feedback?

What happens with my feedback?

We no longer require you to register and have a password in order to comment, simply fill in the form below. All comments are moderated so you may experience a short delay before your comment appears. CR encourages comments to be short and to the point. As a general rule, they should not run longer than the original post. Comments should show a courteous regard for the presence of other voices in the discussion. We reserve the right to edit or delete comments that do not adhere to this standard.

Name: (required)

Title:

e-Mail: (required)

URL