Street Tag iPhone app: Graff up London scot-free
As part of its Street Summer season of programming and events, Channel 4 has created an iPhone app called Street Tag that allows users to virtually graff any wall or surface they fancy using their iPhones...
Essentially, the app is an augmented reality toy which turns your phone into a can of virtual spray paint. "Using the phones camera mode, it lets you graffiti the streets in real time," explains Alice Tonge of 4Creative who worked on the app. "You can adorn everything and anything, even those buildings you never thought possible, and not get arrested for it. Plus you can geo-tag it so others can see your work."
We've had a go with the app and its ability to recognise walls - and let the virtual paint sit flat on them - is really impressive. It's a shame our graff skills are far too lame to be able to share with you.
The app is free and available via iTunes
Street Tag credits:
Creative agency 4creative
Art director/copywriter Alice Tonge
Creative director Tom Tagholm
Digital producer Syed Naqvi
Account director Stephen Johnstone
Marketing manager Gagan Rehill, Channel 4
Development and build Brothers and Sisters, Sibling
There's also a very nicely crafted TV spot (written by 4Creative) for Channel 4's Street Summer season which features graff artist Artful Dodger, cyclist Danny Mackaskill, and a host of musicians and MCs including Professor Green, Ms Dynamite, Faith SFX and more...
Street Summer credits:
Director Neil Gorringe
Advertising agency 4 Creative
Agency producer Shananne Lane
Production company 4 Creative
DoP Tom Townend
Editor Joe Guest @ Final Cut
Post production company MPC
Post production company producer Tim Phillips
VFX supervisor Michael Gregory
VFX team Michael Gregory, Stirling Archibald, Liam Griffin, Giacomo Mineo
Telecine George K
For more info on Channel 4's Street Summer season, which will look to explore Britain's vibrant urban culture, visit channel4.com
CR in Print
Don't miss out - there's nothing like CR in print. Our August Summer Reading issue contains our pick of some of our favourite writing on advertising, illustration and graphic design as well as a profile of Marion Deuchars plus pieces on the Vorticists, Total Design, LA Noire and much more.
If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine and get Monograph.
Is encouraging people to tag their surroundings, even virtually, a good idea?
Yes it is Polski
Street art might have a place in culture but tagging is the visual equivalent of a dog pissing on a tree to mark territory it's ugly and designed to intimidate and therefore should not be encouraged!
I have just downloaded it, love the idea, although it requires precision aligning unless I'm doing it wrong? I can't make a coherent design?! Anyone else having the same problem.
When is the 'Loot London' app coming out?
With some augmented reality and location-based viewing this could be a lot of fun. I could walk around town and 'see' other peoples tags that they have left.
I don't believe the Street Summer video gives an accurate portrayal of London,
for one thing; it's not on fire!
Waiting for the Android app. This could be fun! I like the old school Krylon logo reference.
A really nice App! Where can i download it?
It's pretty cool but the AME72 iTAG GRAFFITI app is the best...
Agree with Polski. Given London is on fire this now seems to me horribly tacky and mean spirited.
the real question is not about the right or wrong of virtual tags, but about the right or wrong of expanding 'virtualisation' of every aspect of life.
besides this and its technological aspect - I consider it a waste of creative energy.
|World Press Photo 2015 (3)|
|30 tones in 30 days (19)|
|Provocative ad campaign to raise awareness of US hunger (8)|
|Hudson-Powell to join Pentagram London (2)|
|Own a Comedy Carpet off-cut (5)|
|New book documents Nike's running heritage|
|Nick Deakin's cheerful designs for Sheffield Children's Hospital|
|CR August: the Education issue|
|New designs: A Friend of Mine, FIELD, RKCR/Y&R, Music & more|
|Gradwatch: Paulina Korobkiewicz|