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Street Tag iPhone app: Graff up London scot-free

Digital

Posted by Gavin Lucas, 8 August 2011, 11:25    Permalink    Comments (13)

As part of its Street Summer season of programming and events, Channel 4 has created an iPhone app called Street Tag that allows users to virtually graff any wall or surface they fancy using their iPhones...

Essentially, the app is an augmented reality toy which turns your phone into a can of virtual spray paint. "Using the phones camera mode, it lets you graffiti the streets in real time," explains Alice Tonge of 4Creative who worked on the app. "You can adorn everything and anything, even those buildings you never thought possible, and not get arrested for it. Plus you can geo-tag it so others can see your work."

We've had a go with the app and its ability to recognise walls - and let the virtual paint sit flat on them - is really  impressive. It's a shame our graff skills are far too lame to be able to share with you.

The app is free and available via iTunes

Street Tag credits:

Creative agency 4creative
Art director/copywriter Alice Tonge
Creative director Tom Tagholm
Digital producer Syed Naqvi
Account director Stephen Johnstone
Marketing manager Gagan Rehill, Channel 4
Development and build Brothers and Sisters, Sibling

There's also a very nicely crafted TV spot (written by 4Creative) for Channel 4's Street Summer season which features graff artist Artful Dodger, cyclist Danny Mackaskill, and a host of musicians and MCs including Professor Green, Ms Dynamite, Faith SFX and more...

Street Summer credits:

Director Neil Gorringe
Advertising agency
4 Creative
Agency producer
Shananne Lane
Production company
4 Creative
DoP
Tom Townend
Editor
Joe Guest @ Final Cut
Post production company
MPC
Post production company producer Tim Phillips
VFX supervisor Michael Gregory
VFX team Michael Gregory, Stirling Archibald, Liam Griffin, Giacomo Mineo
Telecine George K

For more info on Channel 4's Street Summer season, which will look to explore Britain's vibrant urban culture, visit channel4.com

 

 

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13 Comments

Is encouraging people to tag their surroundings, even virtually, a good idea?
Polski Andi
2011-08-08 12:15:51


Yes it is Polski
Mark
2011-08-08 13:36:55


Street art might have a place in culture but tagging is the visual equivalent of a dog pissing on a tree to mark territory it's ugly and designed to intimidate and therefore should not be encouraged!
James
2011-08-08 14:56:25


I have just downloaded it, love the idea, although it requires precision aligning unless I'm doing it wrong? I can't make a coherent design?! Anyone else having the same problem.
Nicola
2011-08-08 15:32:04


When is the 'Loot London' app coming out?
Jason
2011-08-08 17:26:06


With some augmented reality and location-based viewing this could be a lot of fun. I could walk around town and 'see' other peoples tags that they have left.
William Roth
2011-08-08 21:32:47


I don't believe the Street Summer video gives an accurate portrayal of London,
for one thing; it's not on fire!
Geoff
2011-08-09 10:36:34


Waiting for the Android app. This could be fun! I like the old school Krylon logo reference.
@Meela312
2011-08-09 13:29:52


A really nice App! Where can i download it?
Nina
2011-08-09 14:16:56


It's pretty cool but the AME72 iTAG GRAFFITI app is the best...
http://itunes.apple.com/us/app/itag-graffiti/id449908863?ls=1&mt=8
Street art is dead
2011-08-10 08:17:36


Agree with Polski. Given London is on fire this now seems to me horribly tacky and mean spirited.
Kamingusu
2011-08-11 21:42:23


Its ace!
jon the villan
2011-08-12 14:00:26


the real question is not about the right or wrong of virtual tags, but about the right or wrong of expanding 'virtualisation' of every aspect of life.

besides this and its technological aspect - I consider it a waste of creative energy.
Kuba
2011-08-12 16:50:05


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