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Red's identity for Union

Graphic Design, Type / Typography

Posted by Mark Sinclair, 17 August 2011, 11:10    Permalink    Comments (12)

Union postcards for each featured jewellery designer

Brighton studio Red has just unveiled a new identity for Union, a contemporary jewellery store based in the city...

Shop signage at 2 Union Street, Brighton Laines

Working towards a design that evoked both the collections of classic costume and bridal jewellery available at Union, as well as its more contemporary pieces, the identity was created to be "elegant but also have some sense of fun," say the designers.

Stationery and business cards

A Union receipt

"There was also a desire to reflect the dynamic and colourful nature of the products," say Red, "and create something different to the visual language of run-of-the-mill jewellery stores."

Jewellery boxes and bags

The logo marque is applied to a wide range of elements from shop signage to the hallmarks that appear on Union's bespoke jewellery. A full website for Union will follow soon and Red are set to design further packaging for the store later this year.

More work by Red at red-design.co.uk.

The shop front on Brighton Laines

12 Comments

Nicely done, neat and tidy.
Bip
Bip Mistry
2011-08-17 12:48:09

Wonderful work.
Sam
2011-08-17 12:48:34

Lovely work! Love the patterns spun out of the logo.
Phil C
2011-08-17 14:31:39

Stunning! I'm a sucker for pastel colour schemes. The identity looks great, but the mark on its own looks like a diagram of an atom, has a whiff of science about it especially on the bags shown above.
Rob
2011-08-17 14:32:12

Tres bon.
jmeel
2011-08-17 14:47:16

Really like it but it feels a bit more like an identity for clothing rather than jewellery.
Rob
2011-08-17 16:34:12

The identity is nicely executed but the post cards look a bit to 'churchy' to me. With the name Union, it all makes me feel like I'm looking at some sort of christian youth club. Never the less, it's different, and has a nice pallet.
Luke
2011-08-17 18:36:49

I was in the Laines Monday I could have popped in for some samples - might do that at the weekend,
Mark Scanlon
2011-08-17 20:54:35

Good work
carlos simpson
2011-08-18 12:51:26

Very nice stuff. Great colour choice.
designer
2011-08-18 14:33:55

very nice :)
bluepigcreative
2011-08-23 16:39:37

Great identity :)
Luke Jones
2011-08-29 23:29:50

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