Advertising legend Sir John Hegarty gives his views on creative inspiration and life in the ad world in a new film created by Arjowiggins and D&AD...

The film is one of a series of interviews in The Blank Sheet Project, an initiative by Arjowiggins Creative Papers in collaboration with D&AD. The interviews are all with key figures in the creative industries, who discuss the importance of creative excellence to their work, and how they approach the dreaded blank piece of paper at the start of every project. Hegarty's interview is shown below, and he also gives his views on the current state of the ad industry, which are at times damning...

There will be four interviews in total in the project, and Hegarty's is the second. The first, with Neville Brody, was released in May this year. The first of four chapters in the Brody interview is below. To view the rest, visit theblanksheetproject.com.

There will be interviews with two further creatives released next year. Visit The Blank Sheet Project website for more details.

CR in Print

If you enjoy reading the Creative Review website, we think you'll enjoy reading the magazine even more. The December issue of CR includes a profile piece on the independent creative scene in Liverpool, a major interview with Dutch book designer Irma Boom and a great piece on 'Poster King' Edward McKnight Kauffer. You'll also find articles on Dentsu London, a review of the Walker Art Center's Graphic Design: Now in Production show and a fascinating debate on the clash between design and advertising betwen Wally Olins and CHI's Dan Beckett.

And if that wasn't enough, the issue also includes a FREE paper toy for readers to cut out and customise.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.