CR Blog
Apple welcomes you to Grand Central
Posted by Creative Review, 7 December 2011, 12:51 Permalink Comments (8)
To promote the opening of its new shop in Grand Central station, Apple has installed a giant digital version of the traditional split-flap train schedule board using 58 computer display monitors
Each letter appears to flip into place to reveal a series of headlines, including "Only one bar in Grand Central has Geniuses." ,"Drop off your Mac at 8:42. Pick it up at 6:29." "Grab an iPod touch. You'll wish your commute was longer." and "Soon, missing your train won't be so bad."
CR in Print
If you enjoy reading the Creative Review website, we think you'll enjoy reading the magazine even more. The December issue of CR includes a profile piece on the independent creative scene in Liverpool, a major interview with Dutch book designer Irma Boom and a great piece on 'Poster King' Edward McKnight Kauffer. You'll also find articles on Dentsu London, a review of the Walker Art Center's Graphic Design: Now in Production show and a fascinating debate on the clash between design and advertising betwen Wally Olins and CHI's Dan Beckett.
And if that wasn't enough, the issue also includes a FREE paper toy for readers to cut out and customise.
If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
8 Comments
Nightmarish.
2011-12-07 14:37:40
Nice idea.
2011-12-07 15:13:28
Grand Central is seen as a tourist attraction aswell as a train station, meaning the foot fall will be nearing the million mark daily. Some people may even regard flag ship Apple stores as tourist attractions due to the extravagant designs and architecture.
It is probably a good move by apple, it would be interesting to see how many purchases are an impulse purchase by a commuter,
2011-12-07 16:38:16
Will get publicity!
Bip
2011-12-08 12:09:35
The screens are so great and i love the use of language on them as well. Plus the scale of the hold shop cover is just beautiful.
The foot fall is going to be massive, would be interesting to see how this effects sales and so on.
2011-12-08 12:17:16
I was there a couple of days ago only to see the black curtained off space currently looking like a mausoleum, not excitement building at all. It was disappointing to see that an iconic architectural space like this being sold off to another retailer - making any escape from the arcade of shops downstairs and outside, now impossible. I suppose at least its Apple who've secured it rather than brand that would be more aesthetically loud. But still, it crushed the sense of "the golden age of travel" for me entirely. Is nowhere safe?
2011-12-08 12:31:31
Simply a great idea and integrates with the surrounding train station environment. One of the best signage ideas I have seen recently...
2011-12-08 15:05:41
Nice idea but its always nicer to be very accurate when you play appropiation (like i often do). Type is usually bigger and bolder inside each box. It would be more legible too.
2011-12-13 10:53:54
Get the RSS Feed
Most recently commented
| Intel's human digital billboard (1) |
| Just add wheels (4) |
| Food for Thought (10) |
| Kyle Bean's Selfridges Windows (11) |
| Unusual music formats of the month (10) |
Most read
| Just add wheels |
| Jamie Hewlett designs new Absolut London bottle |
| Unusual music formats of the month |
| Brevia Consulting brand identity |
| Evidently's studio supergraphic |
Subjects
| Advertising | (1039) | |
| Art | (392) | |
| Books | (249) | |
| Digital | (411) | |
| Graphic Design | (1129) | |
| Illustration | (630) | |
| Magazine / Newspaper | (197) | |
| Music Video / Film | (709) | |
| Photography | (360) | |
| Type / Typography | (248) |
