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Avoid the walk of shame with Harvey Nichols

Advertising

Posted by Eliza Williams, 7 December 2011, 15:50    Permalink    Comments (19)

At last a funny Christmas ad has arrived: DDB London has created this spot for Harvey Nichols that plays on the idea of the post Christmas party 'walk of shame'...

We've all been there (well, ahem, nobody at CR has of course, but our friends have told us about it): woken up somewhere unexpected after a night out and had to make our way home in our party gear when everyone else is going to work. Harvey Nichols' solution? Buy your clothes from there, sweetie! And then you'll look fabulous all day long, and the walk of shame is replaced by the stride of pride. The spot then ends with request for people to share their walk of shame stories on Twitter, using the hashtag #walkofshame.

Credits:
Agency: DDB London
Creative director: Jeremy Craigen
Creatives: Mike Crowe, Rob Messeter
Director: James Rouse

 



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19 Comments

Middle class bollocks if you ask me.
Kate Ray
2011-12-07 16:39:33


At last! THIS IS ACE. A step away from the overly sentimental pretentious12 bore shit gun that is the John Lewis ads. And whilst I'm here, please no more twee female acoustic covers that seem to be the default for any advert coming out from an Ad Agency over the last few years. Yuck.
Tom
2011-12-07 17:36:21


Very amusing. The walk of shame! The girl in the gold dress that looks defeated is so funny.
Dave
2011-12-07 20:45:57


done in a way funnier way for an energy drink
http://www.youtube.com/watch?v=PPNUAa6aUhg
mtcrts
2011-12-08 09:37:02


I really don't like the way that some of the 'shamed' ladies are not just poorly dressed (which I get, it is 'the point' of the ad) but also perhaps a tad over-weight, spilling out of their clothes in a tacky manner or stuffing their face with kebab, looking rough from too much booze...

While the 'well-dressed' and happy 'stop-out' is stick thin, smiling and jovial with not a hang-over in sight, still saving enough energy from the nights exertions to flirt with the postie.

There's a strong undercurrent of social/class stereotyping here, and I don't think HN need to become social bullies in order to get their message across.

Saying that, the ad is very well produced and a cute idea as usual, I just don't like the snob factor, where's the confidence in their own worth? Why laugh at other sections of society to make themselves feel better?

HN don't need to be the playground bully, the UK has enough of them already.
David Thompson
2011-12-08 10:11:16


Might like this then: http://byturen.com/
Its a Danish campaign thats urge you to take the nightbus home before you end up doing the walk of shame. Well done i think
Gregers Larsen
2011-12-08 12:26:22


I don't like anything about this.
Luke Tonge
2011-12-08 12:31:53


I don't mean to boast, but they're all on their way home from my house
R. Brand
2011-12-08 12:44:45


I feel a lot less cynical about the John Lewis advert then this. While the JL advert shows a story about how people and relationships are more important that material possessions (albeit for the purpose of selling things), this advert reinforces the patriarchal stereotype that to be a sexually active woman is shameful.
James
2011-12-08 14:51:42


Oh come on people stop being so dour. some of the walk of shamers were thin, some were overweight, its not a class war thing either HN is just appealing to its target audience.. Its not even always about sex, you know how it is when you''ved raved all night and are going home as people head to work. We all know walk of shame. Even us men.
A
2011-12-08 23:44:16


I shop at Harvey Nichols, I shop at Primark. I am a size 10, and have many a time dragged my sorry ass down Dalston cramming chips into my mouth, wondering if by adding a blazer over my dress I will class as a 'work look.' I'll tell you what...It makes little difference. Nothing can cover up the aroma of pure alcohol. Not even a posh frock, or a cheap one.

I think it's wonderful! Celebrating women going out, doing whatever they want, and having a wonderful time- even if you do feel like death the following day. I was more ashamed not to see all of them proudly strutting along with there tiny dresses, with there gorgeous heels in their hand. Anyone can pull of a skin tight red dress at 7am with the right 'power walk'

But if you do want to continue arguing whether these women are subject to sizest attitudes, or if they are being viewed as sexual active, carry on. But then perhaps we'd better start dissecting the boots advert? Because all of us jossle for attention at mirrors don't we? How shameful to be portrayed in such a manner. What about the M&S advert presenting women as sexual objects by showing them in underwear? Don't even get me started on Delia being forced into slavery IN A KITCHEN SCENE for Waitrose.

Or maybe we could just chill out, and enjoy the spirit of Christmas, and take it with a pinch of salt.

Happy Holidays everyone. I'll be the one waiting for the off license to reopen tomorrow at about 8am, proudly walking home to carry on the party in my cheap sequined number.
MRL
2011-12-09 12:37:45


I shop at Harvey Nichols, I shop at Primark. I am a size 10, and have many a time dragged my sorry ass down Dalston cramming chips into my mouth, wondering if by adding a blazer over my dress I will class as a 'work look.' I'll tell you what...It makes little difference. Nothing can cover up the aroma of pure alcohol. Not even a posh frock, or a cheap one.

I think it's wonderful! Celebrating women going out, doing whatever they want, and having a wonderful time- even if you do feel like death the following day. I was more ashamed not to see all of them proudly strutting along with there tiny dresses, with there gorgeous heels in their hand. Anyone can pull of a skin tight red dress at 7am with the right 'power walk'

But if you do want to continue arguing whether these women are subject to sizest attitudes, or if they are being viewed as sexual active, carry on. But then perhaps we'd better start dissecting the boots advert? Because all of us jossle for attention at mirrors don't we? How shameful to be portrayed in such a manner. What about the M&S advert presenting women as sexual objects by showing them in underwear? Don't even get me started on Delia being forced into slavery IN A KITCHEN SCENE for Waitrose.

Or maybe we could just chill out, and enjoy the spirit of Christmas, and take it with a pinch of salt.

Happy Holidays everyone. I'll be the one waiting for the off license to reopen tomorrow at about 8am, proudly walking home to carry on the party in my cheap sequined number.
MRL
2011-12-09 12:54:36


@MRL
Oh how you have to mention you live in Därlston, how uber cool are you? Was it necessary to name drop where you live?
Rob
2011-12-11 01:41:55


Kate Ray hit the nail on the head.

Good subject, badly executed.
Jake Evans
2011-12-11 16:12:19


I did not find the ad at all offensive (been there in my younger days. Even wearing a posh frock bought from 'a Touch of Class' a small boutique in Swansea at the time, didn't stop me feeling the odd one out the next morning heading home from a party in high, painful, heels) Incidentally, I thought the HN frock at the end was horrible and would not entice me to make a purchase in a million years. My black little number years ago was far superior, and I loved it so much that it still hangs in my wardrobe, 30 years on! (Sadly I can no longer get into it, I used to have an hourglass figure but sadly the sands of time have turned it into an old 'egg-shaped' timer:o)
Catherine
2011-12-12 11:25:25


@ Rob
and someone trying to be cool would say they shop at Primark? Dont know what your problem is with East London or the people who live there but take you pointless nastiness elsewhere mate.
...For the record Im from South London.
A
2011-12-13 15:30:06


Shocked a bit at first but soon found the fun in it. Everyone's been there #walkofshame. Check out our review http://t.co/R57T4fOt F&G.
byFandG
2011-12-15 12:41:51


People seem to be getting offended by the society/class factor, but in all fairness guys, its pretty spot on isn't it!
Paul
2011-12-21 11:31:03


I never really understood british humor?
Last Kings
2012-05-19 09:03:10


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