RKCR/Y&R's wonderful BBC Attenborough tribute
Ad agency RKCR/Y&R has created a trail paying homage to Sir David Attenborough's final appearance on the BBC. The 2 minute spot features clips of wildlife footage voiced over by Attenborough intoning the lyrics to Louis Armstrong's What a Wonderful World.
The clip was released to tie in with the final episode of Attenborough's current BBC series, Frozen Planet which is thought to be his last for the broadcaster. Demands are already growing for the track to be released as a single.
Creatives: Ted Heath, Paul Angus
ECD: Mark Roalfe
Business Director: Jo Bacon, Holly Smith
Account Director: Josh Harris
CR in Print
If you enjoy reading the Creative Review website, we think you'll enjoy reading the magazine even more. The December issue of CR includes a profile piece on the independent creative scene in Liverpool, a major interview with Dutch book designer Irma Boom and a great piece on 'Poster King' Edward McKnight Kauffer. You'll also find articles on Dentsu London, a review of the Walker Art Center's Graphic Design: Now in Production show and a fascinating debate on the clash between design and advertising betwen Wally Olins and CHI's Dan Beckett.
And if that wasn't enough, the issue also includes a FREE paper toy for readers to cut out and customise.
If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
Noooo, video not available in the my region :( And Im the world biggest Attenborough fan!!
Legend, pure and simple. With any other voice, this would be corny as hell. But the man is pure, effortless class.
Won't play in Australia either :(
Me too – no way!
Absolutely brilliant. Fantastic. Inspirational. Release it as a new year single. Money raised to World wildlife fund
i loved it
i am recovering from a life saving operation a triple A transplant.
I was just about to give up any hope of recovery, this has made me think again
i now realise what a wonderful world we live in. it has gave me so much hope for my future.
thank sir david on my behalf
Thanks for paying homage to Sir David Attenborough's. Am also a big fan of his. Is good to know that someone is already claiming to be his world biggest fan. That's great
It is so good
Brilliant. Well done to all involved.
Wow! What a wonderful world indeed. Stunning
This is the best thing I've ever seen… ever! I love The Attenborough.
I'd love to see it, but 'the uploader has not made this video available in your country' (Holland)
Actually quite moving, just brilliant
Love Attenborough but this was a terrible idea.
Very emotional stuff. Well done to the entire team involved with this. Absolutely awesome!
BBC is clearly one of the best reasons to live in the UK.
Love the seal peaking under water and the surfing penguins- Wonderful
@ barry emmerson... never give up dude... there's always something beautiful just round the corner, you just got to know what you're looking for.
best wishes in your recovery!
Anyone who insists on moaning about having to pay the TV license fee has now IMHO had their opinion rendered moot.
Genius. Love it. We'll miss you David! What a wondeful world. What a wonderful man.
Beautiful images, great editing, lovely voice, can't redeem the banal lyrics and schmaltzy backing.
Too bad it can't be seen in France :(
Makes you feel all warm and fuzzy inside…
Superb. Absolute genius. Such a fitting tribute to a true legend in broadcasting.
This is not good. Simplistic, sentimental and anthropomorphic - not things I would usually associate with David Attenborough. It's almost as bad as the horrific David Jason and friends Christmas sting. What on earth has happened to the BBC? It's like they've had a collective blow to the head. Has the move to Manchester been so traumatic?
Brilliant. Just loved it.
I'm with Simon Palmer above. Attenborough is a god (in the strictest secular sense of course) but this is mawkish sentimental nonsense and I'm surprised he agreed to it.
The clip is not available in Australia. Is there any other way to view it?
Simplistic, and sentimental, yes, but not good?? Personally, I thought it was lovely, but I guess it's because I've been stunned, again, by the imagery, however it's hardly enough thanks for a man that's been responsible for some of the most informative and beautiful programmes ever broadcast by the BBC. His last, The Forzen Planet was extraordinary, and goes a long way to balancing most of the unimaginative dross put out by the BBC. It's not as good as Sachmo's original, but the reason this works more than it would from a token celeb, is that we know the sentiment from Sir David is true. The BBC has an impossible task to top him.
You Tube it people!
In Germany the clip is not shown, too.
I really would like to view it.
CHRISTMAS NO 1
As a biology teacher, Attenborough is a personal hero of mine. His DVDs enthrall high school sophomores who repeatedly ask if "that British guy" is going to narrate the next one. The scope of his knowledge is enormous. His enthusiasm contagious. And now, this trailer has provided me with the perfect valedictory clip for my students as I send them off at the end of the semester.
Is it any wonder that Attenborough was selected as Greatest Britain of the Century over the likes of Sir Paul McCartney? I think not.
Thank you - Sir David.
I'm a big Attenborough fan and it's a great clip, but to release it would be awful. It is a nice little viral, not a commercial monster.
What a wonderful homage to the man who inspired millions I have admired David Attenborough's since i was young and its a shame the frozen planet was his last piece. Although Frozen planet was an awesome serious to go out on!
Very good, i really enjoyed watching the video.
HD version of the BBC video
What A Wonderful World With David Attenborough -- BBC One [FULL HD]
I agree with the 2 Simons above, this is really terrible, I suppose Attenborough jumped the shark years ago. This is no homage to anything, it's slushy, ghastly..... and a waste of taxpayers' money of course.
|The Art of Smallfilms (3)|
|Catch London's bus art sculpture trail (15)|
|Will you be getting wood at D&AD next year? (9)|
|F-F-F-F-Fashion: CR October issue (3)|
|Robert Wilson's Helmand photographs brought to UK streets (2)|