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RKCR/Y&R's wonderful BBC Attenborough tribute

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Posted by Creative Review, 8 December 2011, 18:08    Permalink    Comments (41)

Ad agency RKCR/Y&R has created a trail paying homage to Sir David Attenborough's final appearance on the BBC. The 2 minute spot features clips of wildlife footage voiced over by Attenborough intoning the lyrics to Louis Armstrong's What a Wonderful World.

The clip was released to tie in with the final episode of Attenborough's current BBC series, Frozen Planet which is thought to be his last for the broadcaster. Demands are already growing for the track to be released as a single.

Credits:
Creatives: Ted Heath, Paul Angus
ECD: Mark Roalfe
Business Director: Jo Bacon, Holly Smith
Account Director: Josh Harris

 

 



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41 Comments

Noooo, video not available in the my region :( And Im the world biggest Attenborough fan!!
Tomi
2011-12-08 18:32:17


Legend, pure and simple. With any other voice, this would be corny as hell. But the man is pure, effortless class.
Fran
2011-12-08 19:57:04


beautiful
Kalle
2011-12-08 20:43:34


Won't play in Australia either :(
Lee
2011-12-08 21:04:34


Me too – no way!
Gavin
2011-12-08 21:56:17


Absolutely brilliant. Fantastic. Inspirational. Release it as a new year single. Money raised to World wildlife fund
Steve Dixon
2011-12-08 22:11:26


i loved it
i am recovering from a life saving operation a triple A transplant.
I was just about to give up any hope of recovery, this has made me think again



i now realise what a wonderful world we live in. it has gave me so much hope for my future.

thank sir david on my behalf
barry emmerson
2011-12-09 00:57:49


Thanks for paying homage to Sir David Attenborough's. Am also a big fan of his. Is good to know that someone is already claiming to be his world biggest fan. That's great
replica uomo
2011-12-09 06:16:50


It is so good
misspan
2011-12-09 07:23:46


Brilliant. Well done to all involved.
Matt
2011-12-09 09:12:29


Wow! What a wonderful world indeed. Stunning
Ian C
2011-12-09 09:20:01


This is the best thing I've ever seen… ever! I love The Attenborough.
Clare Layton
2011-12-09 09:34:05


Goose bumps
Rob
2011-12-09 11:00:22


I'd love to see it, but 'the uploader has not made this video available in your country' (Holland)
Fridy
2011-12-09 11:44:44


Actually quite moving, just brilliant
Jabradley
2011-12-09 12:40:39


Loved it
James Wallace
2011-12-09 13:41:27


Love Attenborough but this was a terrible idea.
Matthew Ingram
2011-12-09 13:45:48


Very emotional stuff. Well done to the entire team involved with this. Absolutely awesome!
jim watters
2011-12-09 13:50:54


BBC is clearly one of the best reasons to live in the UK.
monkey3utt
2011-12-09 13:50:57


Love the seal peaking under water and the surfing penguins- Wonderful
Corporate Photographer Ltd
2011-12-09 13:53:44


@ barry emmerson... never give up dude... there's always something beautiful just round the corner, you just got to know what you're looking for.

best wishes in your recovery!
JS
2011-12-09 14:06:18


AMAZING!
Anyone who insists on moaning about having to pay the TV license fee has now IMHO had their opinion rendered moot.
Geoff
2011-12-09 14:08:20


Genius. Love it. We'll miss you David! What a wondeful world. What a wonderful man.
Mandy
2011-12-09 14:10:07


Beautiful images, great editing, lovely voice, can't redeem the banal lyrics and schmaltzy backing.
michael munday
2011-12-09 14:10:54


Too bad it can't be seen in France :(
Geoff
2011-12-09 14:12:10


Makes you feel all warm and fuzzy inside…
Paul
2011-12-09 14:26:54


Superb. Absolute genius. Such a fitting tribute to a true legend in broadcasting.
Neil
2011-12-09 14:38:43


This is not good. Simplistic, sentimental and anthropomorphic - not things I would usually associate with David Attenborough. It's almost as bad as the horrific David Jason and friends Christmas sting. What on earth has happened to the BBC? It's like they've had a collective blow to the head. Has the move to Manchester been so traumatic?
Simon Palmer
2011-12-09 15:09:51


Brilliant. Just loved it.
Jacqui
Jacqui Hurst
2011-12-09 16:22:02


I'm with Simon Palmer above. Attenborough is a god (in the strictest secular sense of course) but this is mawkish sentimental nonsense and I'm surprised he agreed to it.
Simon Platt
2011-12-09 18:56:58


The clip is not available in Australia. Is there any other way to view it?
LC
2011-12-09 19:43:31


Simplistic, and sentimental, yes, but not good?? Personally, I thought it was lovely, but I guess it's because I've been stunned, again, by the imagery, however it's hardly enough thanks for a man that's been responsible for some of the most informative and beautiful programmes ever broadcast by the BBC. His last, The Forzen Planet was extraordinary, and goes a long way to balancing most of the unimaginative dross put out by the BBC. It's not as good as Sachmo's original, but the reason this works more than it would from a token celeb, is that we know the sentiment from Sir David is true. The BBC has an impossible task to top him.
Rene
2011-12-10 16:19:42


You Tube it people!
Toxiceye
2011-12-10 21:58:44


In Germany the clip is not shown, too.
I really would like to view it.
Claude, Hamburg
2011-12-11 08:16:05


CHRISTMAS NO 1
HI-FI LO-FI
2011-12-11 12:48:12


As a biology teacher, Attenborough is a personal hero of mine. His DVDs enthrall high school sophomores who repeatedly ask if "that British guy" is going to narrate the next one. The scope of his knowledge is enormous. His enthusiasm contagious. And now, this trailer has provided me with the perfect valedictory clip for my students as I send them off at the end of the semester.

Is it any wonder that Attenborough was selected as Greatest Britain of the Century over the likes of Sir Paul McCartney? I think not.

Thank you - Sir David.
Gary Roberts
2011-12-11 21:45:01


I'm a big Attenborough fan and it's a great clip, but to release it would be awful. It is a nice little viral, not a commercial monster.
BenOsborne
2011-12-12 11:13:14


What a wonderful homage to the man who inspired millions I have admired David Attenborough's since i was young and its a shame the frozen planet was his last piece. Although Frozen planet was an awesome serious to go out on!
Ben Clarke
2011-12-13 10:06:27


Very good, i really enjoyed watching the video.
Alex
2011-12-15 14:03:15


**********************************
HD version of the BBC video
**********************************

What A Wonderful World With David Attenborough -- BBC One [FULL HD]
http://www.youtube.com/watch?v=auSo1MyWf8g
Ricardo Nuno Silva (Portugal)
2011-12-18 15:44:19


I agree with the 2 Simons above, this is really terrible, I suppose Attenborough jumped the shark years ago. This is no homage to anything, it's slushy, ghastly..... and a waste of taxpayers' money of course.
Duncan Hill
2012-01-24 21:06:05


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