CR Blog

Jordan gets airborne

Advertising

Posted by Eliza Williams, 5 December 2011, 17:15    Permalink    Comments (3)

Basketball fans are likely to enjoy this new spot for Jordan, starring Dwayne Wade, which depicts the sensation of flying that can occur during a match...

The spot is created by Wieden + Kennedy ad agency in New York and directed by Ringan Ledwidge.

Credits:
Agency: Wieden + Kennedy New York
ECDs: Scott Vitrone, Ian Reichenthal
Creative directors: Andy Ferguson, Brandon Mugar
Production company: Smuggler
Director: Ringan Ledwidge

 



CR in Print


If you enjoy reading the Creative Review website, we think you'll enjoy reading the magazine even more. The December issue of CR includes a profile piece on the independent creative scene in Liverpool, a major interview with Dutch book designer Irma Boom and a great piece on 'Poster King' Edward McKnight Kauffer. You'll also find articles on Dentsu London, a review of the Walker Art Center's Graphic Design: Now in Production show and a fascinating debate on the clash between design and advertising betwen Wally Olins and CHI's Dan Beckett.

And if that wasn't enough, the issue also includes a FREE paper toy for readers to cut out and customise.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

3 Comments

I used to play basketball national league and it does feel a lot like that. One time I blocked this player from Newcastle in an important match, never felt so much adrenalin in my entire life and I've been bungee-ing, skydiving, quad biking etc...skydiving is a close second.
A
2011-12-05 17:38:15

FYI...In basketball, they don't play "matches." They're called games.
Kim
2011-12-07 15:03:31

who's they? Americans, the NBA. I played basketball in the UK. We called them matches.Just like yanks call football something different. But thats cool, it not like I played nationally for any cities like Manchester or anything, the hell do I know.
A
2011-12-08 23:54:11

Tell us what you think

What happens with my feedback?

What happens with my feedback?

We no longer require you to register and have a password in order to comment, simply fill in the form below. All comments are moderated so you may experience a short delay before your comment appears. CR encourages comments to be short and to the point. As a general rule, they should not run longer than the original post. Comments should show a courteous regard for the presence of other voices in the discussion. We reserve the right to edit or delete comments that do not adhere to this standard.

Share This — Social Bookmarking

Get the RSS Feed
Related subjects and keywords

Subject:

Advertising

Keywords:

Wieden + Kennedy,

More like this

Articles:

WIEDEN+%2B+KENNEDY.

44187

CR iPad app
Get CR on your iPad Now on the app store, the Creative Review iPad app
NULL