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Brit Insurance Design Awards 2011: Category Winners

Advertising, Digital, Graphic Design, Illustration

Posted by Mark Sinclair, 28 February 2011, 15:30    Permalink    Comments (11)

The Design Museum in London has announced the seven category winners in the Brit Insurance Design Awards. They include the Plumen lightbulb by Hulger and Sam Wilkinson in Product; Forsman & Bodenfors' recipe book for Ikea in Graphics; and TFL's Barclays Cycle Hire scheme in Transport...

Also topping their respective categories were the Flipboard magazine iPad app by Mike McCue and Evan Doll in Interactive; the Branca chair designed by Industrial Facility in Furniture; Uniqlo's A/W 2010 +J collection created with Jil Sander in Fashion; and Karo Architekten's Open Air Library in Magdeburg, Germany in Architecture.

The seven winners are now in contention to become the overall Brit Insurance Design of the Year 2011, which will be announced at the Design Museum on March 15.

Quite how these seven projects will be pitted against each other is the rather difficult conundrum facing this year's judging panel. In previous years, the top award has gone to projects as diverse as Min-Kyu Choi's Folding Plug; Shepard Fairey's Obama poster; and Yves Béhar's One Laptop Per Child scheme. And it's perhaps surprising that the ubiquitous iPad hasn't made more of a splash here in the 2011 list.

The winning entries along with the shortlisted designs will be on show at the Design Museum until August 7.

Here are the full details of the seven category winners, complete with comments from some of the judges:

Brit Insurance Architecture Award 2011
Open Air Library, Magdeburg. By Karo Architekten. Germany
"Thought-provoking creative re-use which energises a tired corner of an exhausted city. Cheap, flexible and dignified, the Magdeburg library presumes citizens are intelligent, interested and responsible. This may be unrealistic, but it's nonetheless inspiring."
Stephen Bayley, 2011 jury chair

Brit Insurance Fashion Award 2011
Uniqlo +J Autumn/Winter '10. By Jil Sander for Uniqlo. Japan
"The +J collection epitomises that you can buy style, you can buy glamour, you can buy clothes that are well designed for a very reasonable amount of money, in fact it's quite a democratic approach to fashion."
Janice Blackburn, 2011 jury member

Brit Insurance Furniture Award 2011
Branca. By Industrial Facility, Sam Hecht, Kim Collin and Ippei Matsumoto. Italy
"There's justified scepticism about whether the world needs yet another new chair, but this one is too good to dismiss. Ingenious production technology is, for once, turned to genuine advantage."
Stephen Bayley, 2011 jury chair

Brit Insurance Graphics Award 2011
Homemade is Best. By Forsman & Bodenfors for Ikea. Sweden
"In Homemade is Best there's something that's new, that I haven't seen before, there's a completely and utterly different approach to a cookbook which is aesthetically very pleasing and playful, a deserved winner."
Mark Farrow, 2011 jury member



Brit Insurance Interactive Award 2011
Flipboard. By Mike McCue and Evan Doll. USA
"This is one of the applications that literally frightened me silly; it's a social experiment more than a magazine and I can just see the spark igniting what will be a massive industry."
Simon Waterfall, 2011 jury member

Brit Insurance Product Award 2011
Plumen 001. By Hulger and Samuel Wilkinson. UK
"We like the Plumen light bulb, we like what it's doing for low energy light bulbs, we acknowledge that low energy light bulbs are the way forward. We think the whole idea of the exposed glass and exposed element of the low energy light bulb can be used in an exciting way.  And we think Plumen are moving it in that direction. I think the general feeling is it that this is the start of something; it's not the culmination."
Will Self, 2011 jury member

Photo: Urban75 blog

Brit Insurance Transport Award 2011
Barclays Cycle Hire. By Transport for London. UK
"The fascinating thing about the ‘Boris Bike' is that no one thought it was lovely, no one thought it was a gorgeous object – the Boris Bike was designed to be not covetable. It was designed to be disagreeable to ride and designed so that no one would want to steal it. And yet you know the scheme is useful. It's a very intelligent idea; I think one of the definitions of excellence in design is that it's something that evolves. Only things which can be defined as truly excellent are things which are capable of evolution. And that's the Boris Bikes Scheme."
Stephen Bayley, 2011 jury chair

More at designsoftheyear.com.

11 Comments

I hadn't really given it too much thought that the 'Boris bike' was designed to be completely undesirable, which it is. Quite a feat to make something so universally dreary, when every fibre in a designers body wants to make things look striking, elegant or original.

really well done, I bet it was bloody difficult.
Ben Champion Stevenson
2011-02-28 17:04:38


The great thing about this short list is that consists of real things, you can buy them, or use them, or visit them. This is in great contrast to last year when a jury with no engineering expertise whatsover awarded the top prize to a design but Min-Kyu Choi (also with no engineering expertise) for a folding plug which is completely useless, and which cannot be sold on the UK market because it would be illegal! (The reason being that it is so badly designed that it cannot meet BS 1363 which is required for all mains plugs and sockets sold in the UK.)
David Peacock IEng FIET
2011-02-28 19:07:23


I want that chair.
Rob
2011-03-01 10:26:43


Some very inspiring designs and upon further reading through the designsoftheyear.com website, you get a real appreciation for each of them and can see why there are all winners of their given category. They all go beyond just visually appealing and have purpose providing ongoing positive benefits to society. I do not envy the judging panel on the difficult decisions that face them in picking an overall winner.
Vekta
2011-03-01 10:28:26


The reason you've never seen a cook book styled quite like the IKEA's Homemade is Best is probably because ingredients that look like a cocaine addict has played with them, look really unappealing to eat and rarely inspire one to cook the dish.
TheApeOfGreatness
2011-03-01 13:19:27


Interesting that the Barclays cycle hire does not come with a helmet-are people supposed to provide their own? It almost promotes cycle around London without a helmet...Not exactly the best message from Barclays?
Tess
2011-03-01 14:39:57


The Boris Bike scheme is not one that should be applauded for good social design. I note the comment about having to design an unappealing and uncomfortable bike with interest as this design concept is also fulfilled in its social inclusiveness, or lack of it. Users are predominantly white, middle class males and are of little or no use to families, the elderly or the infirm attempting to travel across London. If exclusivity was part of the design remit, then perhaps the Boris bike should win.
Acayese
2011-03-01 20:03:25


Really like the Homemade is Best images. They definitely fulfill my need for obsessive order and cleanliness (not cocaine as TheApe... suggests).

The Boris Bikes however aren't entirely original, they're much the same as the Paris scheme which came away before. And isn't the need for them to be unattractive quite an obvious decision? Would be top of my brief.
Alexa
2011-03-02 11:23:05


I think flipboard is amazing and a fantastic example of someone thinking slightly outside the box to come up with something so perfectly suited to it's purpose. That application itself was a major draw to the ipad for me. As for the Boris Bikes, I had never considered the ultimate desire to make it undesirable. Fantastic!
chris Legg
2011-03-02 12:20:00


Really like the Homemade is Best images. They definitely fulfill my need for obsessive order and cleanliness (not cocaine as TheApe... suggests).

The Boris Bikes however aren't entirely original, they're much the same as the Paris scheme which came away before. And isn't the need for them to be unattractive quite an obvious decision? Would be top of my brief.
Alexa
2011-03-02 12:33:18


the product catagory makes me sad, so last year as we have already had pointed out was won by the folding three pin plug, so we have a smart idea in theory, but has never been made, and won't be leagal anyway, surely rahter important. Also It was billed as the the first folding three pin plug. It wasn't and isn't, search for folding plug, and see what comes up is very different product, which also won the reddot design award a couple of years ago. you would hink that the design award would do some research raher than just believeing what some student told them.

Now we a slightly funny shaped flourecent tube, ok so it does look a little bit better than most of the curent offering, but cfl's are terible design the balasts for them cause more harm to the evnviroment to make and to dispose of then the enegy you save in using them.

appart form that quite a good list this year
Steve
2011-03-06 21:37:44


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