20 Comments

How ironic: the 'CR in print' blurb directly underneath this article, which conversely ENCOURAGES us to consume more paper
GEOFF D
2011-02-18 15:30:00

LOL @ Geoff... practice what you preach people. And this preach is very good concept... we just have to start following it, yes? =P
Mei
2011-02-18 15:35:00

Those guys crossed a lap with a hoover. nice.
Grilla Login
2011-02-18 15:44:50

Excellent promo vid. Simple but effective and well done.
Sam
2011-02-18 15:54:07

Its a good idea if people use it. Design agencies will still get a lot of paper promos though, its the nature of the business. They produced a nice video for it too.
milo
2011-02-18 16:07:20

They might want to try putting it in the recycling.
david janes
2011-02-18 16:09:33

That is funny! Don't send promo, but BUY the magazine! oops!
Simon Winnall Photographer
2011-02-18 16:11:42

The trick is to zig when everyone else zags. Paper will always be wasted because as soon as it goes away photographers et al will use it as a medium to capture attention and separate themselves from the crowd. While the creatives get this much paper I'm sure they get a ton of email campaigns that all end up in the virtual trash. So there is no winning. Get over yourselves creatives and pay attention to what we're sending...then hire us.
Barry
2011-02-18 16:53:39

Hmmmm, it's got me thinking, I do love preparing a promo poster or two, it's a little cringeworthy to think of all those posters just sitting in the ad agency recycling bin, perhaps they weren't doing much for me in the end. But is this really any different from any other online image/folio resource, other than having the concept of saving the trees? Plus, I do hope they're offsetting the power used by their site, isn't the internet pretty much as *naughty as the airline industry nowadays? Still, I've registered and uploaded some images, you gotta promo wherever you can.

* I'm not George Monbiot, I have no stats to back up that fact.
Ben the Illustrator
2011-02-18 17:35:39

Thats absolutely heart breaking to see all that promo material over-dosage. How to self promote yourself is baffling these days.
chris keegan
2011-02-18 19:59:51

Microsoft Vision 2019 HD

http://www.youtube.com/watch?v=P2PMbvVGS-o&feature=youtu.be
MLA
2011-02-18 23:12:00

The 'CR in print' is not ironic at all – it's a magazine that curates the best/interesting in the creative world and you can then choose to buy it. Unsolicited promo flyers are just wasteful, especially when you get eight copies sent to each designer at the same address. And those huge illustration annuals full of the same twee stuff – grr, wasteful.

@Barry "Get over yourselves creatives and pay attention to what we're sending...then hire us."

Thanks, I was too busy wanking over my own genius, but now I'll gladly spend the time looking at your pretty postcard.
Ted
2011-02-20 17:06:13

The trend seems to be moving back to print and DM due to the frequency and pervasiveness of digital in our daily lives. Given the choice of sending an email which will often be directly taken to the spam folder and very rarely read by the intended target, DM is once again appealing to marketers as it can stand out from digital white noise and imprint more in the minds of the target.

That said, bulk junk mailing with little strategic thought or follow up can be a waste of time, effort and natural resources. Perhaps we need to devise more subtle ways of using media creatively to make the message stick.
Jennie Wright
2011-02-21 09:27:22

Reminds me of Yay Everyday
http://yayeveryday.com/
t-star
2011-02-21 13:33:11

for me it reads:

Obnoxious designers self proclaimed planet saviours with no respect of the work of others gain promo through being ultra rude to their community.

didn't see the video, sorry.
K
2011-02-22 10:01:36

@Ben

You know how off-setting works right? It's a way to make polluting companies feel good without making any actual difference.
n
2011-02-22 13:28:12

A crazy amount of stuff going in the bin. Then again just sending unwanted promo stuff randomly never worked.
Liverpool Photographer
2011-02-22 13:39:02

Send a cupcake, at least it will get eaten?
Jeanette
2011-02-22 13:39:22

Having sent out email campaigns and followed up with phone calls, I got the impression that email is generally junked before it's seen and that I should send in printed stuff. That way it gets seen before it's junked.
Computerillustration
2011-02-22 14:05:41

Actually, this is where a more creative approach to self publicity (which you'd think creatives would be bloody good at), such as Andrew Byroms recycled business cards, is going to stand out from all the usual dross.

http://www.creativereview.co.uk/cr-blog/2011/february/andrew-byroms-recycled-business-cards
Curator
2011-02-22 14:42:47

Tell us what you think

Your comment: What happens with my feedback?

What happens with my feedback?

We no longer require you to register and have a password in order to comment, simply fill in the form below. All comments are moderated so you may experience a short delay before your comment appears. CR encourages comments to be short and to the point. As a general rule, they should not run longer than the original post. Comments should show a courteous regard for the presence of other voices in the discussion. We reserve the right to edit or delete comments that do not adhere to this standard.

Name: (required)

Title:

e-Mail: (required)

URL