Fans of luxury goods brand Mulberry can send their loved one a unique gift this Valentine's day – generative digital flowers that grow before their eyes

Mulberry's digital consultant Ross Phillips commissioned Daniel Brown to create the project, called Love Blossoms. Users register online (here), choose a pattern from Mulberry's Spring Summer 2011 collection and add a personalised message. Come February 14, a digital seed will be sent to the object of their affections via email. Once the link is opened, the seed grows into a unique bunch of flowers, the patterns of which are generated from the Mulberry prints.

The generative process is similar to that used by Brown in his installation for Decode, the V&A's digital art show last year. All the flowers will be unique to each user and can be shared as images via Twitter and Facebook.

CR in print

Thanks for reading the CR Blog, but if you're not reading us in print too, you're missing out on a richer, deeper view of your world. Our Type Annual issue has 100 pages of great content, featuring the best typefaces of the year and great writing from Rick Poynor, Jeremy Leslie, Eliza Williams and Gavin Lucas. It's printed on four different, beautiful heavyweight paper stocks and offers a totally different experience to the Blog. You can buy it today by calling +44(0)207 292 3703 or go here to buy online. Better yet, subscribe to CR, save yourself almost a third and get Monograph for free plus a host of special deals from the CR Shop. Go on, treat yourself.