9 Comments

Nice work! Thanks for sharing. I like the mother the most.
Ralev
2011-01-27 15:12:00

I see someone used a hot ciggy but on this blimp instead of the Channel 4 inflatable.
Still, same effect.
Curator
2011-01-27 16:47:45

Weird - and kinda creepy.

Doesn't sell me the product; and the builder one - wow, totally agree. Makes it look like McDonalds is for lazy lardos; which as it happens is true!
n
2011-01-28 12:32:11

I'm I'm lovin' it" but I'm surprised McDonalds feel the same. It looks like an ANTI McDonalds campaign to me. The builder has obviously overdone it on the 'Supersize Me' diet and the harassed mum looks like suicidal. If you click though you can see Karen has the capacity for quite a lot of CHARM (See the Politicians she's done.) (I AM a harassed mum of 2 when I'm not designing and I'm not sure I'm feeling the empathy here.)
Alison Bates
2011-01-28 12:44:40

The woman with children looks like she has the intestine all around her body, creepy!
magda frankowska
2011-01-28 15:40:57

Love the general idea and Karen Caldicott's detailed sculptures, but I'm rather surprised the art director didn't guide the process along to bring the clay characters "in on the joke" with us. How much clearer and more positive the message might have been if the builder, mom, and businessman had facial expressions of comical surprise or a startled understanding of their plight...
Curt Beimes
2011-01-28 16:59:29

Great concept and the use of different elements brings the audience attention quickly.
Julius Harper
2011-01-30 03:37:24

I am a little afraid of this . . . afraid that people have so much imagination and talent.
Valerie Leatt
2011-07-12 16:19:33

I like seeing the rough sketches, the essence of the idea is good enough to support the brilliant finish.
Rob
2011-07-12 16:42:20

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