13 Comments

genuinely made me grin
holly
2011-01-05 15:17:57

Its fun. A bit dark, a creepy hand going around stealing lego.
stripeyhorse
2011-01-05 17:48:56

Likes it.
iamdavegray
2011-01-05 18:22:11

it seems a bit obvious, maybe, but is the music brian duffy (modified toy orchestra)'s?
barry_wigg_in_this
2011-01-06 04:35:21

70's vibe, tweed-clad-mad prof, and good old fashioned Lego bricks...whats not to like!
Curator
2011-01-06 13:27:52

Terrifying. If I were a child I think I would've wet myself. Oh, hang on...
Ben International
2011-01-07 14:25:41

Don't like it. Too many concepts (the Lego bricks coming together on their own, then making mucis, the mail boxes as doors to different worlds, the final twist of that being all a fantasy...) and too long. Lego is such an amazing product that I think this film doesn't do it justice.
Claire T
2011-01-07 14:29:05

Shocking! For the market Lego appeals to, I can't see its audience staying in the room anymore than 30 seconds before turning around and walking straight back out. I dread to think how much this cost Lego! Is this really what one of the biggest selling products in the world can come up with?
Matthew
2011-01-07 14:35:01

I loved it, best video I've seen in ages.
Nic
2011-01-07 14:47:12

As mixed up as a box of lego, there doesn't seem to be a unified note to this film at all, the Lego making itself into a model and the fact that we don't actually SEE anyone making anything, reinforces a "be passive" message. The final "I made Lego" is cloying. The music, the animation, the colouring, the professor the postboxes, even the models themselves are so far off from what Lego is and can be... man.
Tim Copsey
2011-01-08 12:45:42

I was expecting something really nice, and unfortunatelyI didn't get it - it is a bit scary, too long and too many things going on.



Shame
Oscar
2011-01-13 15:22:00

I think that Charles Temujin Doran's Smile and Build Anything nail the sensibilities much better.

http://www.brainwavez.org/screen/shorts/reviews/2011/20110114001-01.html

(Full disclosure - I write the text at the link above.)
mjw
2011-01-26 23:00:32

Love it, i worked for LEGO in the design studio and we actually only see these when people find them on blog site like this. nice to see it :)
Adam
2011-05-31 16:00:32

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