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Nice work for Netbuss, French Connection, Telekom, Hyundai and more

Advertising

Posted by Eliza Williams, 28 January 2011, 17:15    Permalink    Comments (7)

Here's a new selection of global advertising treats to help you while away the end of the working week. First up is a quirky little film for Norwegian bus service Nettbuss. Agency: Los Co. Creatives: Ragnar Rocksvåg, Jo Espen Johansen. Directors: Jesper Ericstam, Giulio Musi. Prod co: Social Club (Nice Shirt Films, London).

Over to South Africa now, and a commercial for mobile phone network Telkom, starring a Frank Sidebottom-esque emo character who's in need of some good ol' fashioned love. Agency: McCann Erickson SA. Creatives: Vanessa Pearson, Sean Harrison, Tim Beckerling, Peet Engelbrecht, Yvonne Hall. Director: Keith Rose. Prod co: Velocity.

DDB Paris has created this simple film to advertise French TV channel Trace Urban. The film focuses on the skills of beat boxer Eklips, who performs a four minute history of hip hop in just one take. Conception: Alexandre Hervé, Tashi Bharucha, Clement Reynaud. Director: Tashi Bharucha. Prod co: Atelier Vertigo.

This new spot for the Hyundai Sonata Hybrid imagines a world where technologies never advance beyond their first incarnation – people ride penny farthings, use brick mobile phones and travel via airship. Agency: Innocean, Huntington Beach. Creatives: Jeff Spiegel, Doug James, Robert Prins, Steve O'Brien, Tim Gibson. Director: Jim Jenkins. Prod co: O Positive.

Director Carolina Melis has created this charming video for new track What A Big Wide World by Essie Jain.

We finish up with two new spots from Fallon that form part of the French Connection Spring/Summer 2011 campaign. The spots follow on from the brand's unusual campaign The Man/The Woman, this time turning to the audience and asking 'You Are Man?' and 'You Are Woman?'. Enjoyably baffling stuff. Creatives: Richard Flintham, Augusto Sola, Toby Moore, Selena McKenzie. Photographers/directors: Blinkk (Webber Represents).

7 Comments

Nettbuss...guy drops his trousers to shag girlfriend...cut to old guy inserting petrol can nozzel in his old jalopy's tank. You've got to be kidding! Did the client a) Sign off the storyboard? and b) Actually pay for this?

Telkom...if it works in SA, what can you say.

Trace Urban...worth watching just for a laugh, and just the once. Did he have a little frog in his throat?

Hyundai...interesting concept, not so interesting execution.

What a big wide world...Aspartame trying to be sugar. Always leaves a bad after taste in your mouth, and has weird side effects.

FC...just no.
Curator
2011-01-30 20:43:06


French Connection are in my opinion doing a better job than any in the fashion industry of building a brand 'feel', I really like where they're going.
Townend
2011-02-01 15:53:08


Mood film for Netbuss is nice. Very nice if they also found a client willing to pay to run it on conventional media. Telkom ad is full of nice little edits, but visually a bit too borrowed from other things. Overall impact as an ad is a bit poor. Hyundai ad. What if things were like this? Yeh, What if. Here's a car. From pants to pants. French Connection nice. From the former Flintham knows best factory. RIP. Having said that - does anyone else feel Fallon work getting a teeny bit boring for while now?
Devilgate
2011-02-01 17:25:31


IS THE TYPEFACE IN THE NETBUSS AND TELKOM THE ONE AND SAME?
TYPE 1451?
john
2011-02-02 13:55:43


Very Liberal in Norway altogether!! Soft porn adverts for buses, hmmm.
Boxgrafik
2011-02-04 21:57:41


I thought the Netbuss film was really well done, a bit weird but sweet. Trace Urban very long, but a great idea for an internet viral, I will definitely pass it on to my friends. Hyundai, I agree with Curator, the idea was good, they could have gone so much further with it and it has a the feel of a Honda advert, with melodic American with a voice-like-treacle doing the voice over.
Ben Champion Stevenson
2011-02-16 12:46:31


First ad is very strange and disgusting, even beautiful song cannot save it.. about gays, light-minded girl which left kids and had sex on the first date with immigrant, prostitute look-like women and crazy children.

Only part with old people is nice.

Western society raises peak of degradation.
A.
2011-03-06 22:56:55


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