CR Blog
Smile for London vs blue monday
Posted by Creative Review, 17 January 2011, 12:50 Permalink Comments (12)

It's grey and wet here in London today, and it's officially the most miserable day of the year, known as Blue Monday. But, thanks to independent initiative Smile For London, there are some cheery, non-commercial visuals to counter the gloom being beamed onto various central London Tube platforms during rush hour all this week and next...
Regular readers may recall that we blogged the call for entries to Smile For London back in October last year. Submissions were to be 20 seconds long and the brief was simple: make people smile. A jury comprising Jeremy Boxer of Vimeo, Neville Brody of Research Studios, Shane Walter of onedotzero, author Stephen Bayley, and CR's Gavin Lucas each selected their five favourite submissions and it is this selection that is screening over the week on the various CBS Outdoor projection screens on selected Tube platforms.

A host of established artists and film makers – including Airside, Aardman Animation, Jon Burgerman (still from Smile, shown above), Pete Fowler and Saam Farahmand – were also invited to create new work specially for the project and these new short pieces will also be screened.
“This is a hugely exciting project for us, say Smile for London co-creators Jo Kotas and Alex Stevens. "We want to celebrate the creative talents of our city and at the same brighten the journeys of London’s commuters. Our ambition is for the project to gain real momentum and become a permanent London fixture.”
Here are a couple of our favourite submitted films. First up is Spreadsheet Invasion, the winning student entry by 22 year old Amy Thornley, currently in her final year studying Interactive Design at the University of Lincoln. It was animated frame by frame in Excel:
Spreadsheet Invasion from Amy Thornley on Vimeo.
Urban Animal by 12Foot6:
Urban Animal from 12foot6 on Vimeo.
How Snow Is Made by Amael Isnard:
How snow is made from Amael Isnard on Vimeo.
Balloon by Liam Brazier:
Balloon (for Smile for London) from Liam Brazier on Vimeo.
The screenings via the CBS Outdoor projectors on Tube platforms will be shown at the following London Underground stations: Camden Town, Euston, Holborn, Liverpool Street, Moorgate, Oxford Circus, Paddington, Piccadilly Circus, Victoria and Waterloo. More info about the project at smileforlondon.com
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12 Comments
congratulations tasty visuals – i actually felt happy while watching that!
don't worry though, my elation has subsided now.
2011-01-17 14:14:40
Thanks :-) It was a great little project to be involved with - congrats to everyone involved. If anyone sees my silly Balloon one in the wild let me know!
2011-01-17 14:20:05
Thankyou for featuring my animation, smile for london has been a great opportunity for myself and many other budding designers and artists. Looks great on the underground from the pictures, must see!
2011-01-17 15:52:21
Spreadsheet Invasion is probably the happiest I've ever been looking at an excel spreadsheet. Simple but very relatable to how having to use Excel makes you feel, neat idea Amy!
2011-01-17 17:38:40
This is absolutely stunning! Congrats. :)
2011-01-18 10:40:30
Great work, they made me laugh, they should be shown to people stuck in Hanger Lane (London) traffic somehow - Mobile app?
2011-01-18 12:10:43
Great work, they made me laugh, they should be shown to people stuck in Hanger Lane (London) traffic somehow - Mobile app?
2011-01-18 13:25:20
For many years now I've been toying with the idea of animating a story through highlighting cells on an excel spreadsheet, but I never got round to it.
Kudos to you for having the same idea and actually DOING it Amy :)
2011-01-18 13:42:47
spreadsheet invasion is fantastic.
really cool to have something funny on the tube. maybe it would be too engrossing for people driving though.. maybe buses will be next.
2011-01-18 16:10:13
Saw one of the screens today, wasn't sure what it was as it wasn't turned on!
Gutted I missed it now I've found out what it was.
2011-01-18 23:51:27
Great work, enjoyed them all. :)
2011-01-19 11:19:27
Well done Amy - 'Spreadsheet Invasion' is a worthy winner.
I was lucky enough to be selected in the top 20 so keep an eye out this coming Monday morning (24th Jan) for 'Smiling is Contagious'.
Really hope that Smile for London continues to grow and become a permanent annual event.
Congrats to everybody who got involved :)
2011-01-19 13:58:21
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