Clash magazine’s New Order cover

Designer Howard Wakefield was commissioned to create a cover for Clash magazine that celebrated 30 years of New Order. The above graphic is his response. But how did Wakefield come up with this grid of coloured squares, and what do they represent? Read on to find out…

Designer Howard Wakefield was commissioned to create a cover for Clash magazine that celebrated 30 years of New Order. The above graphic is his response. But how did Wakefield come up with this grid of coloured squares, and what do they represent? Read on to find out…

“When I think about imagery and New Order, I instantly think of all the sleeves,” says Wakefield of his approach to the commission, “but rather than showing a montage of them, which have been much seen, admired and recognised, I wondered how recognisable are they?” I was curious to find out,” he continues, “if I reduced them in some way, could they still be recognisable? I tried blurring and distorting them, but they rapidly became something else, however by simplifying them to their basic colour elements, they appeared to remain true to their iconic designs.”

“I found I could reduce them a great deal – to just nine simple squares – and ironically this reducing reminded me of today’s requirement to design a sleeve that can work as a tiny ‘thumbnail’ to be used on iTunes rather than the expanse we once enjoyed with a 12 inch record sleeve.”

And here’s how the cover will look when the issue comes out on Thursday this week:

More about the issue at clashmusic.com

 

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  • total substance, a ceremony of crystal iconic graphic design. Bizarre love squares. Brotherhood / thanks forever

  • Another one for the cover collection.
    Something like this might have worked better for that horrible England goalkeepers kit Saville produced – http://images.sportsdirect.com/images/products/37120292_l.jpg

  • obd

    I like it very much ! thank you.

  • Pretty cool. Great idea!

  • Fablous design, this is unique one. Innovative idea.

  • jude

    It’s a very meaningful work. I love it!

  • Nice work, Howard; and Gavin.

    Great to see the thinking process behind it — I love looking back at the creative process — seeing how something great came from the fundamentals of it. And like you say, I’m guessing that image works pretty well as a thumbnail too…

    Richard Clunan
    Wordfruit Copywriting
    http://Wordfruit.com

  • Tofurky

    Well at least they didn’t ask Saville to do it – we’d have had to wait for the 35 yr celebration…

  • Not fond of it…:(
    I think the we can’t really guess the relationship between the color rendering and the CD sleeve themselves from just looking at the cover since they look more like a patchwork than a series of thumbnail…

    I have seen better use of these type of graphic treatment.
    work by Andy Gilmore for instance is far more interesting.

  • Nice cover design………….

  • GWR

    Really nice idea, but the typography not being align within the grid is killing me.

  • i love new order’s design always

    using it in my latest project savageanovel.tumblr.com