Dry The River 3D fly posters
Yes, these posters for new band Dry The River really do feature a three-dimensional paper horse galloping forth. Created by FOAM / Sony Music Creative with no small amount of input from current intern Xavier Barrade (whose Epic Exquisite Corpse site went live last week) the posters went up around London this week. Click through to see more photos and a making-of film...
"The project came about after we introduced Xavier to a new band signed to RCA called Dry The River," explains FOAM's Phil Clandillon. "It turned out they really liked the paper-craft work he'd done as part of his fictional contemporary art exhibition, Retrospective. We thought it would be interesting to make 3D posters, and we set him the extra challenge of making them huge. He ended up creating these rather marvelous three-dimensional paper-craft horses at B0 size.
"The flat, poster component was screen printed by Bob Eight Pop in East London," Clandillon continues, "and the paper horse structures were designed in 3D using Google Sketch Up, before being printed out in their component parts and hand-assembled. Each horse structure took around 35 hours to complete."
Agency FOAM / Sony Music Creative
Creative directors Phil Clandillon & Steve Milbourne
Creative Xavier Barrade
Producer Simon Poon Tip
Director Ricky Stanton
Screenprinting Bob Eight Pop
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Brilliant way to get more attention. Anyway to find out how long they lasted - more than 35 hours?
Sexy These are awesome!
fantastic! one step ahead!
These are stunning, is there anyway of buying one?
Love them, they look amazing. But yes, paper? I'm surprised they were still looking as intended by the time they turned around..
I LOVE THEM. I wonder how they fared against the British weather / chavs though?
I think they will be just fine in that part of east London, Brick Lane/Hoxton is officially no longer an actual functioning part of London but rather a hipster Disney Land for tourists with haircuts!
After you queue to have your photo taken standing next to these fantastic posters you can buy miniature reproductions in the gift shop!
@Geoff - for what it's worth, I WOULD buy a miniature reproduction of these..
Love these. Inspired to try something similar.
SketchUp is more mainstream than ever!
Impressive! Real breakthrough!
Almost too cool. These were probably vandalized or stolen within hours of them being put up. Love em though. Band of Horses would also be a good fit. ;)
I really, really like these A LOT. I would have one on my wall deffo. Brilliant work.
It's rare to see an original take on the band promo poster. It's also good to see a fair chunk of money, time and creativity coming together to make something that will no doubt create the mythical 'viral' x factor that all clients think is a piece of p*** to magic up.
Awesome! – if anyone hasn't seen them yet, they can now be found in most student digs across London!
Very impressive, but very limited. Each poster taking 35 hours to complete!
Amazing work! Hope to see them around London this week!
These look impressive! was also wondering about weathering and vandalism!?
35 hours each wow!
I love them.
It reminded me that I produced some silkscreen vacuum moulded posters for an event in my art school days back in the late 60s. They were lucky to last an hour in place before they were "liberated" to various student flats. I ended up replacing them with flat posters.
Gosh these are amazing! Bet they were chuffed to land him as an intern... I wonder how many he made?!
Very impressed with these although I'm a little unsure about them being used by a new band, they feel somewhat attention seeking, a far cry from The Stone Roses' graffiti guiding fans to secret gigs in Manchester.
Glad it wasn't raining.
Also glad it wasn't used for the Gallup Poll.
SO awesome. Cant wait for the band to drop their new album in April. For now, check out this interactive video http://bit.ly/ypD2lD , and "Weights and Measures" http://vevo.ly/x5CI9s
Love this poster, really original. Must have taken some time and money to put it all together at any type of scale
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