CR Blog

Falcon Enamelware's rebrand and packaging

Graphic Design, Photography

Posted by Gavin Lucas, 18 July 2011, 11:55    Permalink    Comments (18)

I'm usually hungry by mid morning on a Monday, and a set of photographs showing off British kitchenware brand Falcon's fresh rebrand – a collaboration between designers Kiwi&Pom and Morse Studio – really isn't helping things...

Falcon Enamelware has been around since 1920 and its classic kitchenware is highly distinctive with its blue-rimmed pie dishes and plates . The rebrand sees a new visual identity, with the logotype referencing the distinctive blue edge of the product, and the packaging is pared down and simple with each package sporting a screenprinted, half-tone illustration of a top-down view of the product within. "We wanted to remain true to both the form and the heritage of the product; all of the visual elements started from there," says Morse Studio's Hugh Morse of their approach to the rebrand and packaging.

The new identity also boasts no nonsense, shot from above photography by Sam Stowell, which highlight the signature shape of the products but which also showcase a variety of different, mouthwatering uses of the products.... Be warned, the following photos may prompt an early lunch!

New colourways are also now available for the very first time so you can seek out products with pillarbox red, sky blue or pigeon grey edging as well as the classic dep blue colour. More info about Falcon's range of products (and lots more hunger-inducing photography) can be found at falconenamelware.com

 

 

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18 Comments

Very nice, but I am now hungry. Thanks.
grafikmarka
2011-07-18 12:06:27

Love the simplicity of the packaging. Is 12.00 too early to have lunch?
hungry designer
2011-07-18 12:11:29

Beautiful packaging and enamelware!
Luke Jones
2011-07-18 12:35:56

Scrumptious, contemporary food photography. Nice work Sam.
Lisa Pritchard
2011-07-18 13:34:25

Fantastic from logo to product to packaging to phototgraphy! I'm hungry too and need a set!
Terry Ntovas-Roth
2011-07-18 15:19:28

beautiful post
Maria
2011-07-18 15:46:04

Love the simplicity and colors.
Packaging tells the company story.
Scott Sallinger
2011-07-18 17:03:32

Great relaunch.....will buy these for sure!
Kathy
2011-07-18 17:10:53

Gorgeous. Really wish I had designed it. Simple, elegant, appropriate and cool.
Deborah K.
2011-07-18 19:06:04

I can see why they needed to do this, and it's been done well. But it's kind of a shame too. The old 'packaging' (http://amzn.to/q7VCsq) was so nice and humble it positively rang with 1930's British utilitarianism. The rebrand elevates the product to a design classic but loses some of the vernacularity in the process, and if it's all in the name of increasing the price then it seems even sadder. But... better than the company go to the wall, I guess. Makes me admire Wolff for telling Tate & Lyle to stick with what they had even more...
Steve
2011-07-18 20:04:29

a great example of product and brand collaboration with an elegant solution ! revy
revy Bryce-Browning
2011-07-19 02:19:13

I love the pie set its great so versatile something that I would use all the time.

I like the packaging Old meets contemporary, well done

Craigh
Craigh
2011-07-19 10:12:53

Thank you everyone for your kind words! It's been 12 months of work to get us to this point in a very tight collaboration with the manufacturer. I can confirm that the food on the shoot was as delicious as it looks...

Steve - to respond to your thoughtful comments; the shift in tone was intentional, since this is the starting point for a broader evolution of the Falcon range rather than just a facelift. We have started with a (hopefully respectful) update of the most iconic products, but this will be followed over the coming months and years by completely new colourways and ranges. All of this will be rooted in the company's heritage and the fundamentals of the product - but without getting unnecessarily nostalgic. For us it's about making a long term investment in giving Falcon new life; I hope that comes across in our approach.
Peter
2011-07-19 10:43:03

Whoever worked on this is incredibly sexual.
Ben
2011-07-19 15:12:13

I think this looks amazing. I love the stripped back look of the website too, breath of fresh air!
vicki
2011-07-19 15:36:10

I will now look at my pie plates with entirely new eyes.
Gill
2011-07-19 15:51:10

LIKE THE PROPORTIONS AND THE WAY THE PIECES FIT TOGETHER..ARE THESE PIECES AVAILABLE IN THE USA?
Sarina
2011-07-21 18:56:18

This looks great. I am really pleased to see such a sympathy to the original heritage when re-devolping this brand.
Alexandra Parry
2011-07-27 11:07:27

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