CR Blog
Art Revealed by Revell
Advertising, Music Video / Film, Photography
Posted by Creative Review, 20 July 2011, 11:38 Permalink Comments (19)

Yes, yes, we know. Dropping pigment into water, it's been done before. A lot. But that doesn't make Giles Revell's BBC trailer any less beautiful to watch
Revell was commissioned by Red Bee Media to create the trail for the BBC's Art Revealed series. Though long famed for his beautiful still life shots, Revell, like many photographers, has recently been exploring moving image work prompted in part by publishers needing content for iPad apps (we've even included a Moving Image category in our Photography Annual for the first time in light of this, plug, plug).
Check out his beautiful films of plants for the Times' Eureka magazine iPad edition here
Red Bee Media credits
Group creative director: Frazer Jelleyman
Creative head: Tony Pipes
Creative: Elie Zaccour
Producer: Deborah Stewart
Editor: Gerry Lindfield
Giles Revell is represented by Stella Pye

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19 Comments
I couldn't agree more. For me this demonstrates perfectly that it's not always all about the originality of an idea but the attention to execution that produces beautiful work. Have always been a huge fan of Revell's work and I could watch this for ages.
2011-07-20 12:40:30
A real discovery.
Wonderful work.
We have featured this article in french on our site and of course credited CR at the bottom of the article.
Thanks again for sharing.
Cheers.
Em
2011-07-20 14:01:10
This is beautiful work. I agree that it is not always about the originality of the work but the execution, and this is perfect.
2011-07-20 15:03:04
I think it's vastly different to other iterations of similar ideas though. It looks as if a classical painting has been submerged in water, to allow the paint to be free. It's also refreshing to see a serif being used on-screen.
2011-07-20 17:21:22
That is AWESOME.
2011-07-20 19:29:48
I love this. It's the sheer amount of colours in the water, layers and the way it's been lit that makes it.
2011-07-21 09:36:36
I agree. Brilliantly done - this idea's been done to death but previously I've always been conscious someone's just plopping colours in a fishtank. In contrast, this feels like a painter is actually at work. The depth and the number of colours Giles Revell has managed to incorporate (without it just becoming a muddy brown) is incredible. I wonder how big the tank was. Separate tanks in front of one another? It certainly feels like a large volume of water.
I think it also helps that, for once, the idea is so relevant to the subject it's promoting.
2011-07-21 12:05:19
Any chance of getting a 'behind-the-scenes' of this shoot?
2011-07-21 13:30:23
Would love to see how this was done.
2011-07-21 15:36:38
That last one reminds me of Turners' Fire of London. Great. Second from last, Monets' water lilies.
2011-07-21 15:39:42
Great film & music. And I agree with Ryan, there is a bit of Turner's sky.
Outstanding!
2011-07-21 17:56:01
(Art Revelled ;-)
2011-07-21 18:12:40
Beautiful work - such marvellous colours and patterns.
You may also like videos of radial ink flow http://www.youtube.com/user/peryburge
2011-07-22 11:25:16
They say 'Imitation is the sincerest form of flattery' a blatant rip off. Check out MarkMawson.com his 'aqueous series'
2011-07-22 12:59:00
@FIFI
As I said in the piece, loads of people have used this technique - before and after Mark Mawson, no doubt. There's no 'rip off'. it's just taking an established technique a bit further
2011-07-22 13:03:17
@ Candle Cat Rat & @ Gee Dee
The technique is fascinating, and you're not the only people interested in exactly how these spectacular & beautiful effects can best be created and captured.
But can you guess who was asking Mark Mawson all sorts of very detailed questions about his work, just before this was made?
2011-07-22 17:41:45
Beautiful effect ... I think it has real impact because of the great music that works so well with it :)
2011-07-22 18:38:22
Patrick - if you don't mind answering a straight question - did you actually talk to Mark Mawson about this exact job for ideas ? I have checked out markmawson.com and his images are amazing. There was quite a bit of media coverage of his aqueous series a few years ago that went global and he's represented in galleries around the world - no doubt he inspired you and maybe credit should be given?
Was this the first job your photographer has done with paint in water?
http://www.markmawson.com
2011-07-22 21:26:06
Phenomenal. Even though this has been done before, the simplicity of the text at the end and the subtlety of the whole thing is perfect. I feel like it's lost a bit on my iMac though – that kind of thing would look amazing on a 40" HDTV.
2011-07-23 00:03:38
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