CR Blog

innocent's new Hungry? book

Books, Graphic Design, Illustration, Photography

Posted by Gavin Lucas, 5 July 2011, 10:05    Permalink    Comments (33)

Does the world really need a new cook book? Probably not. However, smoothie brand innocent's new recipe book, entitled Hungry? (published by 4th Estate, £20) really is rather good. Warning: this post may make you hungry!

The book is aimed at families with small children and, as well as over 100 recipes for straight forward dishes - some healthy and some indulgent treats - it is choc-full of helpful info like how to test for a good or bad egg, and an easy to read chart of what food is seasonal when. And there's plenty of fun stuff for kids to enjoy, such as the particularly excellent tips for how to make your popcorn last through an entire DVD. Also of note is the photography by Clare Shilland and the on-brand witty captions and copy in general – a trait which is one of innocent's strongest brand assets. Here a selection of spreads:

Couldn't resist a close up of this page. It's a picture of a burger but the caption references a Gavin. How do the guys at innocent know I'm all about the burgers?

Unsurprisingly there's a whole section devoted to fruit – and there's also a dedicated drinks section too, which includes a patented "wee-ometer" -  a graphic guide to help you work out whether or not you're drinking enough water by checking the colour of your wee:

Yet another nice touch - a pocket on the inside back cover, perfect for... well, you can read it for yourself.

We also very much like the 10 Commandments of Washing Up tea towel that came with the book (above).

To find out a little more about innocent and the book, visit innocentdrinks.typepad.com

 

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33 Comments

Very cool cook book, and I am indeed now famished.
Jo
2011-07-05 10:35:50

very nice looking book, lunch time already...
Jitesh Patel
2011-07-05 12:04:51

This looks great! lovely design and a quirky style of photography which suits the brand down to the ground!
Alan
2011-07-05 12:09:39

It's a very cool looking book!! And YES it has made me hungry now!!
Matt
2011-07-05 12:20:57

I love how this book has been designed.. I was expecting A LOT of illustrations, and a great use of type!
Hali Olalemi
2011-07-05 12:21:28

I couldn't conceive a 'wee-ometer' with such appeal. Off to lunch...
James Jugg
2011-07-05 12:21:42

Wee-ometer = epic win!
Rita Branco
2011-07-05 12:48:13

Very Coooky!
tasty design. Good typography.
Looks a bit basic, but it's very adequate and clean.

Eduardo
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stratigo
2011-07-05 13:34:34

Lovely stuff, well done innocent.
Will
2011-07-05 14:47:53

I love their attitude towards everything, it's really fun.
Luke Jones
2011-07-05 15:10:59

I must get this book, it looks so good.
I love Innocent, they have such a cool brand!
Kirsty Shoesmith
2011-07-05 21:21:07

Am I the only one that finds the innocent brand a bit irritating?
Rosalind
2011-07-05 22:01:58

Beautifully laid ut and designed to perfection - i want this book jus for its graphics!! LOVE IT
Kanika
2011-07-06 08:59:29

I like cooking...
I like infographics, photography, beautifully laid out literature...
But which is better? There's only one way to find out - FIIIIIIIIIIIIIIIIIIIGHT!
David Sweeney
2011-07-06 09:33:56

Nice - looks like a cook book I'd actually read :)
bluepigcreative
2011-07-06 10:05:08

some good advice in this book !!
maxine Bergman
2011-07-06 10:28:31

Creatively well designed book, good used of typography, flat colours and I just love vector graphics. Thumps up Innocent :)
Vineet Purgas
2011-07-06 11:32:30

Lovely book, I like how they've used very simple colour and graphics to give a nod towards the Innocent philosophy. The clever and unfussy delivery of content and wording is a big win too. Well done - great book!
Book Mark Creative
2011-07-06 11:53:36

I want to know how to make pesto!
The Wee-ometer Haha
stripeyhorse
2011-07-06 14:23:52

great good fun book, i want it!
Inna k
2011-07-06 16:02:34

This is very very cool! I love it, I'm gonna go buy it now!
I love the innocent brand and everything they bring to the table! Such a cool company, so stoked they have bought this book out!
Gavin
2011-07-07 08:25:38

I literally read the first few paragraphs and went and bought it straight away. An amazing looking book written with inncocent's great tone of voice and I hope some tasty recipes. If not then it looks like a good read anyway so I don't mind too much.
Lara-Jane
2011-07-07 11:48:52

£5 on amazon! FANTASTIC!
George
2011-07-07 15:06:51

It's a nice bit of brand extension from a really creative and unique company. I thought the brand was getting a little tired and I'm not such a fan of the new product launches, but this is a lovely off-shoot which reiterates why people love the original branding and products.
GD/hta
2011-07-07 15:10:42

You're right. Bang on brand. I'd like to teach the world to sing... Coca Cola brand I mean. Make um think we're nice people really.
Christmas Clarke
2011-07-07 15:29:42

Bit like wee-wee, different shade of same colour...
mark
2011-07-07 15:48:46

Bored.
ruthersish
2011-07-07 16:12:28

It's a long time since I have seen a recipe book I would like because it's so easy to search by ingredient on the internet. So - great idea to push it a bit further and make it entertaining.
Joanna
2011-07-07 18:19:35

a bit smarmy and low brow..... the expanding gland of a brand wants to be a friend in your home ..... I think more designers will buy this book than anyone intending to use it to cook with and I can't imagine any of them wanting to get spaghetti sauce on it or a greasy thumbprint...... and I like to keep urine and cooking well separated even notionally.
graeme duddridge
2011-07-08 09:20:34

What a great idea! such a useful book... will be on my shopping list!
Space & Time Design
2011-07-08 09:52:39

@Rosalind Yes.
JDa
2011-07-11 19:11:11

I love the purity of the book. It's honest (and innocent) ;)
Sökmotoroptimering
2011-07-13 12:29:32

The Pie symbology is awesome! Really cool cookingbook!
Herrgårdsweekend
2011-08-09 07:41:47

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