CR Blog

D&AD Awards Winners 2011

Advertising, Digital, Graphic Design, Illustration, Music Video / Film, Magazine / Newspaper, Type / Typography

Posted by Creative Review, 16 June 2011, 23:23    Permalink    Comments (26)

Wieden + Kennedy's Old Spice campaign was the big winner at this year's D&AD Awards, picking up two Black Pencils out of the six awarded. There were Black Pencils too for the Plumen lightbulb, JWT New York, Arcade Fire's Wilderness Downtown and the iPad. And Neville Brody was given the President's Award

W+K's The Man Your Man Could Smell Like campaign picked up five awards in all, its Black Pencils coming in the TV Commercial Campaign Category and the TV Commercials 21-40 Seconds Category (though wasn't the YouTube response element the most interesting bit? That only got Yellow). The wins pretty much complete a clean sweep for the campaign which has also won the top awards at Cannes, One Show, the NY Art Directors Club and many more over the past year.

 

Hulger and Sam Wilkinson also won Black for the Plumen 001 lightbulb in the Consumer Product Design Category (the Plumen also won the Brit Insurance Designs of the Year Award, which we posted about here).

 

 

And Arcade Fire's The Wilderness Downtown promo (entered by @radical.media) followed up its Best in Book in the CR Annual and countless other wins with a Black Pencil in the Web Films Category. (Its director, Chris Milk, is profiled in the July issue of CR, out on June 22. Arcade Fire was also our Client of the Year.)

 

JWT New York also won Black for its 'Burma' campaign for Human Rights Watch in the Installations Category

 

 

And, finally, the now-traditional prize for Apple, this time for the iPad (shown above, just in case you'd forgotten what it looked like), in Consumer Product Design.

A total of 53 Yellow Pencils were also awarded. In design, GBH had a good year with three Yellows for its Puma work, one in Brand Experience & Environments for The PUMA Unity Initiative, part of its Play for Life campaign, a UN-backed scheme encouraging biodiversity. As part of the scheme a special Africa Unity football kit was created whose colours apparently "represent the sun, sky and earth. PUMA mixed soil from several African countries to create the pigment used to develop the earth elements of the kit," we are told.

 

one in Digital Brand Expression for The solar powered PUMA Phone

 

and the third in Packaging Design for PUMA Clever Little Bag, an alternative to traditional shoe packaging developed with Fuseproject.

 

Elsewhere in graphic design the Yellows were, again, pretty thin on the ground despite a 39% increase over last year in work either nominated, in-book or awarded a pencil.

The Chase won in for its Almost Extinct calendar for the BBC in Calendars.

 


It also picked up a Yellow Pencil in Writing for Design for A Picture Speaks a Thousand Words, a campaign (with copy by Nick Asbury) for photographer Paul Thompson which we blogged about here.

 

 

Cartlidge Levene took Yellow in Wayfinding & Environmental Graphics for its Bristol Museum & Art Gallery work.

 

 

There was a Yellow for Germany's Jäger & Jäger in Catalogues & Brochures for furniture brochure Moormann in Simple Terms

 

 

In Typefaces, Spain's Mucho won for Art Out, a publication for the Fundación Arte y Mecenazgo (the Art and Patronage Foundation in Barcelona)

 

 

while Animatorio and Lobo of Brazil won in Channel Branding & Identity with Toy Soldier for Cartoon Network Latin America

 

 

Cartoon Network in the UK also won a Yellow Pencil for Cartoon Network Duplicators

 

 

W+K's Write the Future for Nike picked up awards for TV Commercials over 120 seconds, Integrated, Direction for Film Advertising and Editing in Film Advertising

 

 

And TBWAChiatDay Los Angeles's Gatorade REPLAY, a five-part online documentary in which sports teams renew old rivalries, won in Integrated and Direction for Film Advertising

 

Plus HEIMAT, Berlin won in Sound Design for Film Advertising for its Faces ad for Hornbach

 

Other highlights include Troika's V&A Palindrome sign, which won in Installations (we wrote about it here)

 

 

CHI & Partners' Sunday Times Rich List campaign, for Poster Advertising Campaigns

 

 

Droga5's Decode Jay-Z with Bing (which we featured here) which won in Ambient

 

 

In Spatial Design, Carmody Groarke won for Studio East Dining, a temporary restaurant on the roof of Westfield Stratford City

 

 

BBH London's St John Ambulance Life Lost won in Press Advertising Campaigns

 

 

As did AlmapBBDO's Billboard Music. See What It's Made Of campaign

 

 

Also from Brazil, DDB's Neighbours / America ad for Fedex won too

 

And there was a Yellow Pencil in Illustration for Press & Poster Advertising for Ogilvy Singapore for its Faber Castell campaign

 

AMV BBDO was a winner for its Walkers Sandwich campaign which took over the eponymous Kent town, inviting various celebrities in the process

 

 

Mobile winners included Hakuhodo's Salute Trainer for the Japan Maritime Self-Defense Forces which uses the phone's motion detector to make sure recruits are saluting in the approved manner

 

And Dentsu for its charming iButterfly app

In magazines, Wallpaper* won for its DIY cover project (which we covered here)

 

 

New York won in Entire Magazines for its Spring / Fall Fashion Issue

 

and Bloomberg Businessweek won in Entire Magazines for its 2010 Year in Review

 

 

Other ad winners included Great Guns for its Local Radio BBC spot for RKCR/Y&R

 

 

TBWAParis for its Amnesty Death to the Death Penalty spot

 

 

RKCR/Y&R and Marc Craste for its Winter Olympics BBC trail

 

 

and TBWALondon for Skittles Updater

 

Plus CP+B won fo Dominos Turnaround

In Direct Integrated Campaign, Saatchi & Saatchi Sydney won for the Country Australia Border Security - Nothing Soft Gets In for Toyota

 

 

Code and Theory's Vogue redesign won in Graphic Design for Websites

 

 

and Y&R New York's Invisible Pop Up Store app for Airwalk won in Digital Design

 

Plus R/GA New York won in Digital Solutions & Use of Social Media for its Pay With A Tweet scheme whereby people on Twitter received a free book donwlaod in exachange for Tweeting about it

 

while in Integrated Digital Campaigns BBH won for Google Chrome Fast

 

 

and Mother New York won in Brand Experience & Environments for its Target Kaleidoscopic Fashion Spectacular at New York's Standard hotel

 

 

which pretty much just leaves music video, in which the Yellow Pencil winners were

Harry & Co for Zef Side by Die Antwoord

 

 

Colonel Blimp for Love Lost by The Temper Trap, directed by Dougal Wilson

 

 

and Prayin' by Plan B, entered by Partizan, directed by Daniel Wolfe

More (you really need more?) here

 

The other major news of the night was that Neville Brody was given this year's President's Award, the top honour that D&AD bestows each year to someone who has made an outstanding contribution to creativity. Here is Brody receiving his award from D&AD President Simon 'Sanky' Sankarraya and chief exec Tim O'Kennedy. He looks pleased.

 

Related Content

Check out this year's D&AD student winnere here

 

CR in Print

Thanks for reading the CR Blog but if you're not also reading Creative Review in print, you're missing out.

The June issue of CR features a major retrospective on BBH and a profile piece on the agency's founder, Sir John Hegarty. Plus, we have a beautiful photographic project from Jenny van Sommers, a discussion on how illustrators can maintain a long-term career, all the usual discussion and debate in Crit plus our Graduate Guide packed with advice for this year's college leavers.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30%.

26 Comments

Love the See What It's Made Of campaign and the Fed-Ex ad. And we never get tired of dear Pam...see her at the Vivianne Westwood Campaign!!

Cheers,
Konsthopp

http://konsthopp.wordpress.com/
Konsthopp
2011-06-17 09:28:55


Congratulations to all winners! Especially Apple – it's good to see they're finally getting some recognition from D&AD.
Daniel
2011-06-17 10:30:00


So theres a Calendar category, but not Visual Identity (Brand Experience / Expression is surely something different?).

Does that mean no-one in the past year has created an award-worthy identity? Or visual identities aren't relevant to the D&AD any more? Or did no-one enter?

Seems like stuff what is moving is really popular though — especially if its a pop video.
James Nelson
2011-06-17 10:56:54


@James Next year someone should enter a pop video featuring somebody flicking through a Christina Hendricks calendar on an iPad. Guaranteed win.
Daniel
2011-06-17 11:22:22


@Daniel — good shout
James Nelson
2011-06-17 12:44:40


HUUUGE fan of the Fedex advert
stu@stulala.com
2011-06-17 13:43:20


Loving the Fed-ex ad. Also have a soft spot for the Old Spice ad, makes me laugh every time.
ad fan
2011-06-17 15:28:25


How the fuck did Pilot Magazine not scoop something?

A bit underwhelming this year.

I suppose it's because I've seen it all on the web already so there were no suspires.
Michael
2011-06-17 20:53:27


Great round-up! The Burma campaign was the first thing in months to make me sick with jealousy. Fantastic idea.
Andy Allen
2011-06-17 23:31:41


Big ups to Die Antwoord...
Paul Kotze
2011-06-18 09:38:31


Good choices at the D and AD Awards 2011 : Creative designs and brilliant marketing projects.

My favorite goes to the alternative packaging design for PUMA : Clever Little Bag by Fuseproject.
Graphiste
2011-06-18 20:24:52


I thought the bag was by Fuseproject? ?
http://www.fuseproject.com/products-47

Like it a lot though.
Paul Sampson
2011-06-19 13:33:53


Very nice, thanks.
sewa mobil
2011-06-19 13:56:52


it's true, it was Fuseproject the one who conducted the Puma project, I think, we posted about it. You could see it here:
http://fessolsnaps.wordpress.com/2010/04/15/nou-packaging-de-puma/

D&AD is one of the best awards in the world, no argue.

Thanks, CR, for remember us the winners, I forgot about the dates.
Fessols&Naps
2011-06-20 10:20:44


Did I miss the white pencil award!? Who won that?
bluepigcreative
2011-06-20 12:08:38


Awesome work... Thanks D&AD + CR - respect to all winners and those who nearly made it too
One of the best book titles ever...
Stephen Kirk
2011-06-20 12:40:18


Well done Nev!
Julian Harriman-Dickinson
2011-06-20 12:44:35


@bluepigcreative

The white pencil award is being given next year, with submissions running between now and March (I think).
Ed
2011-06-20 12:50:26


The Old Spice Campaign thoroughly deserves its success over the awards season.

I thought the way they used Twitter during the campaign was particularly good (and engaging).
Chad's Eye View
2011-06-20 13:26:26


Gosh, it's the longest list of winners I've ever seen. basically everybody has won an award or something. Maybe I've won too and I wasn't told?
Claire
2011-06-20 18:31:04


we loved the art direction prize, this about nazis and 2010 british election. we've done a compilation of d&ad too. You could check it if you want:
http://fessolsnaps.wordpress.com/2011/06/21/el-millor-disseny-best-of-dad-2011/
Fessols&Naps
2011-06-21 08:00:56


Touche!
An amazing campaign with well deserved success, cuts right through most of the dribble on TV these days!
kris
2011-06-21 08:39:47


Lots of refreshing design there. And the iPad seems to win every kind of award these days ;)
Rumah Dijual
2011-12-19 02:18:08


Congratulations to all winners! amazing design at there, ehmm inspiring,..
jual rumah
2012-05-09 09:43:33


Yeah old spice is pretty incredible.

PLAN B is going to take over the world this year. Incredible talent.
Jim Jones
2012-06-02 09:55:09


Good choices at the D and AD Awards 2011 : Creative designs and brilliant marketing projects.



My favorite goes to the alternative packaging design for PUMA : Clever Little Bag by Fuseproject.
jadimahasiswa.com
2014-04-11 00:07:00


Tell us what you think

What happens with my feedback?

We no longer require you to register and have a password in order to comment, simply fill in the form below. All comments are moderated so you may experience a short delay before your comment appears. CR encourages comments to be short and to the point. As a general rule, they should not run longer than the original post. Comments should show a courteous regard for the presence of other voices in the discussion. We reserve the right to edit or delete comments that do not adhere to this standard.

Get the RSS Feed
NULL