13 Comments

Oooo!

I've come over all nostalgic for the days when Space 1999 was on the telly and everyone wore stacked heels and orange flares.
Curator
2011-06-22 16:39:18

Surely a pastiche of "space design" instead of something truly future?
James Greenfield
2011-06-22 16:56:40

I agree with James, it looks like a parody of a 'space age' product, and already looks dated, no forward thinking here. Surely if space tourism is going to be the norm in the future, then this leading brand should be looking ahead to a time when it needs to be standing out confidently and professionally from the myriad of 'final frontier' styles which will be out there, rather than looking like a theme park ride from the early 90s. What do I know though, I'm just the one posting on the board with negative comments about the job, rather than actually having had the privilege of being able to work on it!
GeeDee
2011-06-23 09:08:43

Can't quite put my finger on it but there seems to be a few different typefaces being referenced in a kind of 70's, 80's future font mash up. As James and Gee say it's not really very future rather a reference to an old idea of future, which just ends up leaving it a little dated.
Tony Cormack
2011-06-23 11:18:14

Really hate this. Horrible retro pastiche. Looks like the Terminator font. The future looked like this in the 80s, not any more.
Jon
2011-06-23 12:11:12

I agree with the people above. This is just an horrible, boring pastiche.
Earl
2011-06-23 13:53:47

Looks like a rejected fog from my fontographer files...

Do you see what I mean when I say "we live in a world of mediocrity as it sells"..
Chris
2011-06-23 15:22:54

It owes a thanks to the typography of Stan Davis whose faces can be seen in the catalog of NY's famous type house of the 60's onward.
clb
2011-06-23 15:26:39

That Type house was PhotoLettering.
clb
2011-06-23 17:28:04

You're all snobs. I like it. MML
Megan lewis
2011-06-24 07:50:06

My boss (he's a child of the 70's) has always said 'If Microgramma Bold Extended' is ever used again commercially, I'll resign'. This font comes pretty close. Do you think I could persuade him to go ...?
Keith Tricker
2011-06-24 14:10:06

I dont mind it.

I dont think ill ever use it, or have a need for it. But it does work for the virgin stuff.
brand
2011-06-29 13:32:05

I guess not every designer has Microgramma/Eurostile/Square or Handel. They'd be struggling with only 43 pages of sci-fi faces on DaFont...
Decimal
2011-07-07 14:03:40

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