Dalton Maag's Elevon typeface has just taken off
Dalton Maag has just launched its latest typeface, Elevon.If you think it looks like it might have been developed for the branding of a Sci-Fi movie set in space, well, you're almost right...
“Yes, the design [of Elevon] is what one would expect from a Sci-Fi movie,” says Bruno Maag. “Actually that’s quite fitting as it was originally designed for the livery of the Virgin Galactic spaceship,” he explains. Just to clarify, the Virgin Galactic Brand Identity was created by GBH, in conjunction with Philippe Starck, with Dalton Maag working with them on the type. "Its square construction, that strictly adheres to a grid, is reminiscent of the staples of the Science Fiction genre," adds Maag on Elevon. "We have expanded the characterset from the initial cap and lowercases to full Latin, Greek and Cyrillic glyph sets."
Elevon is available in five weights from Extra Bold through to Ultra Light from daltonmaag.com
Elevon Ultra Light
Virgin Galactic would appear to be science fact rather than fiction. For more info, visit virgingalactic.com
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I've come over all nostalgic for the days when Space 1999 was on the telly and everyone wore stacked heels and orange flares.
Surely a pastiche of "space design" instead of something truly future?
I agree with James, it looks like a parody of a 'space age' product, and already looks dated, no forward thinking here. Surely if space tourism is going to be the norm in the future, then this leading brand should be looking ahead to a time when it needs to be standing out confidently and professionally from the myriad of 'final frontier' styles which will be out there, rather than looking like a theme park ride from the early 90s. What do I know though, I'm just the one posting on the board with negative comments about the job, rather than actually having had the privilege of being able to work on it!
Can't quite put my finger on it but there seems to be a few different typefaces being referenced in a kind of 70's, 80's future font mash up. As James and Gee say it's not really very future rather a reference to an old idea of future, which just ends up leaving it a little dated.
Really hate this. Horrible retro pastiche. Looks like the Terminator font. The future looked like this in the 80s, not any more.
I agree with the people above. This is just an horrible, boring pastiche.
Looks like a rejected fog from my fontographer files...
Do you see what I mean when I say "we live in a world of mediocrity as it sells"..
It owes a thanks to the typography of Stan Davis whose faces can be seen in the catalog of NY's famous type house of the 60's onward.
That Type house was PhotoLettering.
You're all snobs. I like it. MML
My boss (he's a child of the 70's) has always said 'If Microgramma Bold Extended' is ever used again commercially, I'll resign'. This font comes pretty close. Do you think I could persuade him to go ...?
I dont mind it.
I dont think ill ever use it, or have a need for it. But it does work for the virgin stuff.
I guess not every designer has Microgramma/Eurostile/Square or Handel. They'd be struggling with only 43 pages of sci-fi faces on DaFont...
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