For those who love whisky

As part of their design of a new ‘experience space’ in Shanghai for whisky brand Johnnie Walker, creative agency LOVE created a series of commemorative edition bottles, referencing the Chinese decorative style of blue and white porcelain

As part of their design of a new ‘experience space’ in Shanghai for whisky brand Johnnie Walker, creative agency LOVE created a series of commemorative edition bottles, referencing the Chinese decorative style of blue and white porcelain…

In LOVE’s first project for Diageo Asia, the Manchester-based agency worked with interior designers, Asylum, on the look of the Johnnie Walker House which is set to open in Shanghai. The four story house will be used to market Scottish whisky to Chinese consumers and tell the story of the brand’s history through interactive installation made from materials used in the whisky-making process.

Other features of the House include a copper sculpture of the distillery process (below); various illustrations by the TOY agency made in the material; typography etched into oak floors; and even a “peat wall art feature”, no less.

For the launch, LOVE designed the Johnnie Walker 1910 Commemorative Edition bottle, a “for sale by invitation only” blend, 1,000 of which will be created for the House. The illustration on the bottle was done by Chris Martin of TOY.

 

 

CR in Print

Thanks for reading the CR Blog but if you’re not also reading Creative Review in print, you’re missing out.

The June issue of CR features a major retrospective on BBH and a profile piece on the agency’s founder, Sir John Hegarty. Plus, we have a beautiful photographic project from Jenny van Sommers, a discussion on how illustrators can maintain a long-term career, all the usual discussion and debate in Crit plus our Graduate Guide packed with advice for this year’s college leavers.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30%.

  • Emma Conroy

    Amazing! Only wish I was in Shanghai.

  • Ben

    Very cool! These will be out the door Jackie Chan in a chase scene. It’s highly unlikely I will ever find out how good it tastes. This makes me sad.

  • the bottles are beautiful, a real western/eastern blend

  • Alex

    @ Ben

    I think the whiskey is the same taste that you get in any other bottle of JW…

  • Chloe

    can we buy these at all?

  • Joe

    Amazing work!

  • Joe

    Amazing work!

  • great idea, would love to see them marketed here

  • Glad to see some positive feedback, the illustrations are by TOY’s Chris Martin.

  • great idea, would love to see them marketed here

  • Comrade Bigmouth

    Surely Love should have credited the illustrator? Chris Martins work is fantastic.

  • Nicola

    Chris Martin is an amazing illustrator! Brilliant work!

  • Daddy

    Who is the illustrator and why wasn’t (s)he credited? Would like to get in touch with them so if anybody knows, please post. Great work mr(s) anonymous.

  • beautiful blend of eastern traditional art and contemporary graphics. Very inspiring!

  • I love it! Would be great if they sold them as collector’s editions

  • cool!

  • Explendid great design, when can we get them in Holland?
    Real “Delfs blauw” look for whisky.

  • rat attack

    Nice work. I found the illustrators website- http://www.mrchrismartin.co.uk

  • Bring me my Biro and a bottle of milk…

  • I love it! Would be great if they sold them as collector’s editions

  • ck

    i sold that idea to JW a year ago. he loved it. and i guess he didn’t love O1 too much to let them do it…

  • ck

    i sold that idea to JW a year ago. he loved it. and i guess he didn’t love O1 too much to let them do it…

  • i am impressed! i like the graphics and the design as a whole!

  • I notice that style of illustration is appearing everywhere at the moment…

  • oystere

    i don’t think this is brilliant. makes me think of ABSOLUT.

  • Jlen

    JESI CHRISI!

    These bottles are the nuts! Big ups to Mr Chris Martin, surely a very talented guy. I’ll be in contact.

  • myoji

    can i have this orginal images for print?
    if you have those images, please email me
    namyoji@nate.com

  • Great work!