Intel’s Museum of Me

First there was the Facebook Book, and now we can view our social media content in the form of a virtual museum exhibition…

First there was the Facebook Book, and now we can view our social media content in the form of a virtual museum exhibition…

Created by Japanese agency Projector Inc (which was behind the hugely successful Uniqlock website), The Museum of Me is a campaign for Intel. It works by sucking in all your info from Facebook and turning it into an online exhibit.

The online show opens with title text bearing the user’s name, and then an opening line, describing the show as “a journey of visualization that explores who I am” (appropriately enough, the designers seem to have supped from the fountain of artspeak before coming up with that description).

The exhibition then begins with galleries of images of your friends, and of photos you have uploaded. Virtual people are shown walking around the space and examining your personal imagery with due reverence. Later in the exhibit, there is a text installation, constructed from words found on your wall. Obviously, as with all aspects of the exhibition, the more stuff you have on your Facebook profile, the richer the show will be (my text wall seems to feature the words ‘happy birthday’ and ‘lovely’ a lot, highlighting my lack of imagination on the site).

Later a number of robot arms chuck images around a room, before the exhibition ends with a web of photos of your friends, with you in the centre. The site then offers you the chance to share your museum exhibit back on Facebook. The Museum of Me does raise a few concerns about privacy, which have obviously already been anticipated: the opening page states that Intel will not keep any of the content it takes onto the site, and won’t use it anywhere else. It is nonetheless unnerving to see all your images so easily appearing somewhere other than Facebook, but this only goes to prove that anything placed on such sites is never really that private. Mostly though, the Museum of Me is a fun way of viewing your social media content. Check it out at

  • A

    More self indulgent tripe. Museum of Me! When will people realise their little lives, their ‘friends’, their thoughts. their photos aren’t that important and nobody cares.

  • Reflecting on ones past and present helps inform what we might do in the future. Self discovery and self knowledge can be narcissistic but it can also help us to imagine alternative future life paths.
    You could also look at this as some sort of embarrassing yearbook where you see yourself as an alternative self, one that caters to social networking peer pressure, and one that will never disappear, bit like a bad tattoo.

  • Laura

    People’s lives, their friends, their thoughts and photos ARE important to them, and there are people who care in the form of their friends and family. Its natural human behaviour and social interaction.

    This is self-indulgent, and I don’t think there is anything terribly wrong with that – its meant to be something novel, a bit of silly fun, that you will share with friends who may go on to do their own version, and then will ultimately be forgotten once the hype dies down.

    Regarding how easily your information is accessed and featured somewhere other than Facebook, you have to allow this app to access your information through Facebook Connect, so I don’t find it that unnerving in this case. But it does raise awareness of how important it is to consider and understand your privacy settings.

  • Richard


  • The original Museum of Me happened in London at the Bargehouse, Southbank in 1999. It was one of five temporary exhibitions from the ‘The Museum Of’ and was created by the amazing Clare Patey in collaboration with the South Bank and Coin Street.
    The Museum of Me with the strapline of ‘Make and Exhibition of yourself’ had within its walls many interactive elements. When you arrived you were given an open ME can (sponsored by Heinz) where you could become the 58th variety (these cans are now part of the V&A collection). Each can could be filled with your own personal memorabilia or by your responses to the exhibits – your darkest secret from the secret room or a recurring dream at the four poster bed. The cans were handed back in at the end and were sealed and stored. These 20,000 cans are now part of a London archive.
    thomas.matthews were involved in all The Museum Of exhibitions where we worked with a bunch of inspiring artists and curators. It is unfortunate that a book or website of the project does not exist, if it did you would see just what an influential project it was.

  • Not sure we are heading in the right direction…It is almost too narcissic in my view and legitimise the presence of facebook in our culture and daily life.

  • nora

    So you could work it backwards – create a facebook account just for using with this – loaded only with images and text chosen to create an exhibition….

  • Museum of Me is undeniably slick but lacks a narrative structure or storytelling that would *really* make it fantastic. The emotional connection between the “exhibit” and the viewer comes through the memories sparked through seeing random words, images, videos, which are then exaggerated by the gorgeous presentation and soaring music.

    Ultimately, though, there’s no content. What would stop Museum of Me from arranging the exhibit through the lens of life events — events that were also captured by a number of other friends — through comments or posts that received the most attention? The Museum of Me wants to celebrate connections but only serves as a mirror, and a cloudy one at that.

  • Catherine

    Narcissistic (not narcissic) is what makes people tick (for good or bad).
    It’s why people spend time on their Facebook “persona”.
    From a UX perspective here – this is an aesthetically beautiful data visualisation that tells the story of ME. How – as an individual in an online context – would I not want to share this?

  • Interesting, well put together at any rate. Funnier because it assumes your current profile picture is a photo of yourself, which mine isn’t. So it was amusing to see it throughout the presentation.

  • Lauren

    I enjoyed Museum of Me… very slick and you can see why it’s popular stuff.. In SA some guys did Who is Sam with the focus on your future rather than your past. U can check it out if ur on Facebook.