CR Blog
A package from Jake Tilson
Art, Books, Graphic Design, Illustration, Type / Typography
Posted by Patrick Burgoyne, 9 June 2011, 17:30 Permalink Comments (16)

Artist Jake Tilson's latest book In at the Deep End, Cooking Fish, Venice to Tokyo, is out in September. And he's promoting it with this rather lovely pack of food-related goodies
Jake Tilson has always been one of the more original voices in graphic design, his playful, multilayered work defying both convention and easy description. In recent years much of his work has centred around food - many readers will no doubt have seen A Tale of 12 Kitchens, his part travelogue, part recipe book.
His new book deals with a lifelong squeamishness about eating fish. To get over it, Tilson sent himself on "a quest to buy, prepare and cook fish and seafood" around the world. As with 12 Kitchens Tilson has created everything in the book himself, including four new food-inspired typefaces which are revealed on a series of cards in the pack.



Also in the book is a magic fortune-telling fish that can advise the user on how to cook their fishy dinner – a moving head means you should steam it, if it curls up entirely, it's time to fire up the barbecue


Plus there's a little bottle of beautifully packaged soy sauce


and some rather nice piscine postcards

and a pack of Jake Tilson Trading Cards

all of which, as well as being a very pleasant thing to receive in the post, hint at the incredible invention and level of detail to be found in the finished book which is published by Quadrille in September.

16 Comments
I want one
2011-06-09 18:57:09
the most innovative cookery book EVER
2011-06-09 19:47:07
What a stunning promo! When can I get on the order list??
2011-06-10 01:21:57
Graphic design food porn. Marvellous package visual goodies. A purchase in September!
2011-06-10 08:57:16
What a lovely fun way to learn about fish! I'd be delighted with one of these packages.
2011-06-10 09:35:13
We're delighted that Jake will be contributing to Random Spectacular later this year - http://randomspectacular.co.uk/
2011-06-11 08:50:40
Stunning. Jake Tilson is a really original talent........
2011-06-11 13:46:35
Reminds me to dig out my copies of Atlas... Jake Tilson is always so inspiring. I heard him on Radio 4's food programme a while back talking about a typeface made of eels and hooks, is that in this publication?
2011-06-13 12:18:02
want details of the book? email food@quadrille.co.uk for more info
2011-06-13 12:18:52
Thanks for raising the bar for the publishing sector, Jake. Now more than ever, good design is needed in traditional print - from the finsihed book to how it is promoted.
Well done sir!
2011-06-13 13:19:31
Jake, your work has made me smile .......again!! It is a delight to see packaging and typography used so playfully and with such skill. Chrys Allen
2011-06-13 13:52:59
What an imaginative piece of self promotion! I need both this and the actual book!!!
2011-06-13 14:21:41
I love his take on all things print and graphics, not to mention food. I hanker after the pack and the book - straight onto the MUST HAVE list
2011-06-13 19:30:58
such a unique typography and great presentation - definitely makes a rather dull subject seem like lots of fun
2011-06-14 03:51:11
I'm vegetarian, and I STILL want it. That's the effect of good design right there.
2011-06-17 14:04:23
I've just reviewed this lovely book - its a humdinger!
2011-08-30 14:49:14
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