CR Blog

For those who love whisky

Advertising, Illustration

Posted by Mark Sinclair, 21 June 2011, 10:00    Permalink    Comments (28)

As part of their design of a new 'experience space' in Shanghai for whisky brand Johnnie Walker, creative agency LOVE created a series of commemorative edition bottles, referencing the Chinese decorative style of blue and white porcelain...

In LOVE's first project for Diageo Asia, the Manchester-based agency worked with interior designers, Asylum, on the look of the Johnnie Walker House which is set to open in Shanghai. The four story house will be used to market Scottish whisky to Chinese consumers and tell the story of the brand's history through interactive installation made from materials used in the whisky-making process.

Other features of the House include a copper sculpture of the distillery process (below); various illustrations by the TOY agency made in the material; typography etched into oak floors; and even a "peat wall art feature", no less.

For the launch, LOVE designed the Johnnie Walker 1910 Commemorative Edition bottle, a "for sale by invitation only" blend, 1,000 of which will be created for the House. The illustration on the bottle was done by Chris Martin of TOY.



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Amazing! Only wish I was in Shanghai.
Emma Conroy
2011-06-21 11:24:23

Very cool! These will be out the door Jackie Chan in a chase scene. It's highly unlikely I will ever find out how good it tastes. This makes me sad.
2011-06-21 11:26:37

the bottles are beautiful, a real western/eastern blend
2011-06-21 11:42:07

@ Ben

I think the whiskey is the same taste that you get in any other bottle of JW...
2011-06-21 11:43:38

can we buy these at all?
2011-06-21 12:02:07

Amazing work!
2011-06-21 12:06:49

Amazing work!
2011-06-21 12:25:41

great idea, would love to see them marketed here
2011-06-21 12:46:11

Glad to see some positive feedback, the illustrations are by TOY's Chris Martin.
2011-06-21 13:01:17

great idea, would love to see them marketed here
2011-06-21 13:17:50

Surely Love should have credited the illustrator? Chris Martins work is fantastic.
Comrade Bigmouth
2011-06-21 13:19:50

Chris Martin is an amazing illustrator! Brilliant work!
2011-06-21 13:47:37

Who is the illustrator and why wasn't (s)he credited? Would like to get in touch with them so if anybody knows, please post. Great work mr(s) anonymous.
2011-06-21 13:55:21

beautiful blend of eastern traditional art and contemporary graphics. Very inspiring!
faycal bouguir
2011-06-21 15:38:44

I love it! Would be great if they sold them as collector's editions
Robert Edward Pirretti
2011-06-21 19:52:58

2011-06-22 06:38:10

Explendid great design, when can we get them in Holland?
Real "Delfs blauw" look for whisky.
Sandro Eversdijk
2011-06-22 06:42:53

Nice work. I found the illustrators website-
rat attack
2011-06-22 14:10:42

Bring me my Biro and a bottle of milk...
2011-06-22 16:52:01

I love it! Would be great if they sold them as collector's editions
discount weddingdress
2011-06-23 03:16:28

i sold that idea to JW a year ago. he loved it. and i guess he didn't love O1 too much to let them do it...
2011-06-23 03:58:32

i sold that idea to JW a year ago. he loved it. and i guess he didn't love O1 too much to let them do it...
2011-06-23 04:00:25

i am impressed! i like the graphics and the design as a whole!
design courses sydney
2011-06-23 07:56:54

I notice that style of illustration is appearing everywhere at the moment...
Townend Barnsley
2011-06-24 00:49:07

i don't think this is brilliant. makes me think of ABSOLUT.
2011-06-24 05:22:27


These bottles are the nuts! Big ups to Mr Chris Martin, surely a very talented guy. I'll be in contact.
2011-06-24 16:01:54

can i have this orginal images for print?
if you have those images, please email me
2011-07-05 04:55:18

Great work!
2011-09-12 08:49:00

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