The shows 2011: Lauren Gentry
And we're off: degree show season is upon us and, as usual, CR will be attempting to bring you some choice cuts from this year's graduate fayre. First up, Duncan of Jordanstone BA(Hons) Illustration Research & Development grad Lauren Gentry
For her final year project, Lauren "focused on how the application of illustration can be used to develop brand loyalty towards the Transport for London service" (more here) resulting in work such as this mock-up cover for the Guardian Guide
a playful app to tell commuters whether their tube is running late or on time
as well as two posters about the River Thames and its relation to transport in the capital which she also entered into the Serco prize (which we posted about here)
Her work also includes these graphic op ed style pieces for articles on funding cuts and police brutality
See more of her work here
CR in Print
Thanks for reading the CR Blog but if you're not also reading Creative Review in print, you're missing out.
The June issue of CR features a major retrospective on BBH and a profile piece on the agency's founder, Sir John Hegarty. Plus, we have a beautiful photographic project from Jenny van Sommers, a discussion on how illustrators can maintain a long-term career, all the usual discussion and debate in Crit plus our Graduate Guide packed with advice for this year's college leavers.
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Great work from a great school. And I'm not just saying that because I went there ;)
Lauren, your work is ace.
Great work but a bit of a rip of the 30s Tube posters, plus I find this a bit overly conceptual to which is actually no more than an illustration based on a previous style.
"focused on how the application of illustration can be used to develop brand loyalty towards the Transport for London service"
John, did you see the sketchbooks and the whole folio? All was made clear there - loads of r+d. Brand loyalty WAS covered. Far more than simple illustration.
"bit of a rip"? No. it's a precedent. As used by all artists. And architects. Reinterpretation. Illustration, Communition. And a lot of hard work.
I think it looked fantastic.
Well done Lauren.
I agree that it can't be considered "bit of a rip", as you so rightly say re-interpretation is used in all manner of creative practises.
Where as, I think she has a talent, I would have to say that I don't think she's used it to her best advantage in these pieces (or her other presented work). Personally I find the colours and forms dated and a little too simplistic - which can work sometimes, but not here.
I wish her the best for her future career
It's easy to be superficially critical. It's a matter of opinion whether the style suits the subject well. London transport itself is a bit of a period piece. Lauren has done a good job, is getting her work seen and talked about and is no doubt still developing her approach. One to watch.
Very enlightening post Tim.Thank you and keep up the good work,
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