CR Blog

Nice work for Greenpeace, Orange, Listerine and more

Posted by Eliza Williams, 10 June 2011, 15:55    Permalink    Comments (5)

We open this week's round-up of nice work with the shocking news that Ken has dumped Barbie, all because of her unethical activities in the rainforest...

Created by Greenpeace, the film above features documentary maker Nick Broomfield interviewing Ken about Barbie's (and her maker, Mattel's) alleged penchant for using materials sourced from rainforests in the Far East in packaging. The film was directed by Blacknail at Passion Pictures, and is accompanied by various protests at Mattel offices around the world by Greenpeace.

Poke has created a fun campaign for Orange, which invites people to Tweet their summer plans (before June 17) using the hashtag #thissummer, and a professional voiceover man with announce them, blockbuster movie style. The film above explains the campaign, with more info at thefeed.orange.co.uk.

The latest ad campaign for Listerine, from JWT London, aims to show what your mouth goes through on a daily basis. The director's cut of the ad, by Scott Rawsthorne & Jon Shaikh of Tomboy, is shown above. The campaign also features a YouTube page, which uses the site's autoplaylist functionality to allow visitors to highlight the effects of individual types of foodstuff on the mouth. Visit the YouTube page here. Exec CD: Russell Ramsey; Creative director: Paul Banham; Creatives: Yoni Alter, Joe Fox.

This new campaign (one shown above) for ING Direct features a charming set of animal characters created by Psyop in New York. Agency: Beattie McGuinness Bungay; Creative directors: Matt Gooden, Ben Walker; Creative: Simon Bere; Production company: Psyop/Smuggler.

DDB Paris has created a charming print and poster campaign (one shown above) for Brandt microwaves, which plays on the machine's extra-terrestial styling. ECD: Alexandre Hervé; Creatives: Olivier Lefebvre, Benjamin Marchal; Photographer: Koerner Union.

This short is one of a series of films commissioned by Granta to support the publication of its recent issue on feminism. Directed by Kris Hofmann, it was made in response to Rachel Cusk's text, Aftermath, which appears in the issue.

Red Bee created this trailer to promote new exhibition Watch Me Move: The Animation Show, which opens at the Barbican Art Gallery in London on June 15. More info on the show is here.

Finally, we end with a straight-talking (but still at times funny) appeal by Charlie Brooker for the Anthony Nolan Trust, who are particularly looking for 18-30 year-old men to join the bone marrow register. Eschewing any bells and whistles, Brooker simply tells it as it is. Get signed up, men!

 

CR in Print

Thanks for reading the CR Blog but if you're not also reading Creative Review in print, you're missing out.

The June issue of CR features a major retrospective on BBH and a profile piece on the agency's founder, Sir John Hegarty. Plus, we have a beautiful photographic project from Jenny van Sommers, a discussion on how illustrators can maintain a long-term career, all the usual discussion and debate in Crit plus our Graduate Guide packed with advice for this year's college leavers.

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5 Comments

superior materials (as always) the Granta / Kris Hofmann video is astounding / thanks CR
badinicreateam
2011-06-10 16:29:52


My pick from this bunch is the ad for Brandt. Thank you for reading.
Grilla Login
2011-06-10 17:07:29


Really nice stuff. Greenpeace reminds me of Toy Story 3 a bit, and sounds a bit like John Sweeney from Panorama is conducting the interview. Still, quite well executed.

Listerine advert is something different for a toothpaste/mouthwash advert, I really like it.
Chris
2011-06-13 12:18:17


Listerine= jackass 3D opening credits
Dave
2011-06-13 15:18:21


Greenpeace advert is amusing. Amazed that they can get away with using the Barbie brand in such an explicit way to make their point!? I wonder if they got any comeback from Mattel?
bluepigcreative
2011-06-13 16:27:23


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