Putting the "super" in Australian beer, Hahn SuperDry, is a complicated and arduous task, according to a gloriously purile new spot written by Publicis Mojo Sydney and shot by Tom Kuntz through MJZ . Thankfully the process is also highly entertaining...

For maximum superness, grain is "filtered" through a huge speaker system, bashed by body builders, exposed to much Bruce Lee footage, before being brewed in close proximity to a revving monster truck, piped through a drum kit and over a stack of sporting trophies to be stored in a huge vat sporting an enormous sequined Elvis-style rhinestone jacket. Then it's pumped to a seemingly unreachable beer tap just outside the factory where a suited gent awaits (in a hovering helicopter) ready to pour a pint and give it the thumbs up  – displaying a joyous enthusiasm never quite reached by the man from Del Monte.

Credits:
Agency: Publicis Mojo Sydney
Executive creative director: Micah Walker
Strategy: Graham Ritchie, Nicole Milward

Writer: Justine Armour
Art director: Ruth Bellotti
Agency producer: Adrian Shapiro
Director: Tom Kuntz
Production company: MJZ
Producer: Scott Kaplan
Editor: Gavin Cutler @MacKenzie Cutler
Visual effects: Eight VFX
Sound design: Simon Lister @Nylon Studios

Music supervisor: Karl Richter @Level 2

Client: Lion Nathan

CR in Print

Thanks for reading the CR Blog but if you're not also reading Creative Review in print, you're missing out.

The June issue of CR features a major retrospective on BBH and a profile piece on the agency's founder, Sir John Hegarty. Plus, we have a beautiful photographic project from Jenny van Sommers, a discussion on how illustrators can maintain a long-term career, all the usual discussion and debate in Crit plus our Graduate Guide packed with advice for this year's college leavers.

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