To emphasise the long-lasting flavour of Stride gum, JWT New York has launched a campaign in which Stride 'marketers' set a series of ludicrous records and then challenge Facebook users to break them...

Stride is posting a new film online everyday for the next 100 days, each showing a record being broken. So far, these include the longest balloon volley using heads, the longest time kicking one's own butt, and the longest 'arghhh!' while wearing an eyepatch.

Viewers are then invited to break the records to be in with a chance of winning top cash prizes. All they have to do is film themselves breaking the record and then post the film online. At the end of the 100 days, the final 100 record holders will win $500 for their long-lasting achievement.

They're only on day 8 so there's still plenty of time to join in the fun. To view the films and get more info on the challenge, visit facebook.com/stride-gum.

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