20 Comments

I fucking like this ad. Alot. But why Katy Perry??? Other than that, it's a very inspiring piece. Hats off.
Mat Dolphin
2011-03-16 12:20:40

wow - completely underwhelmed, really didn't do anything for me.

The soundtrack is the saving grace, the front 2/3's of the vision is a bit too meandering, the climax works reasonably well.

The one shot I liked was the skateboarder jumping off the side of the builiding into the pool, it was the only shot that said ALL IN. Perhaps because it was because it was a bit more extreme?
GraphicDesignBoss
2011-03-16 12:28:40

Saw these yesterday split up into smaller ad-breaks on TV. An attention grabber to say the least.
M-rk
2011-03-16 12:37:28

music = cool, ad = rubbish
Minas_Mars
2011-03-16 12:43:36

Nice Nike ad

... hey wait a minute
Sergethew
2011-03-16 12:46:16

It's a moodfilm. And not a great one. Feel like I've seen all this so many times before, from NIke and adi.
Is there an idea in this?
Should have stayed with 180...
Duncan
2011-03-16 16:01:03

Doesn't pack the punch I was hoping for, perhaps the doco style isn't so appropriate here. I agree with GDBoss above in that a lot of the shots aren't 'ALL IN'.

Generally I think a lot of the shots are too wide to catch the raw emotion and adrenaline of some of the epic moments that are there for the taking in the footage.

I do like the inclusive feel of the ad in terms of the spectrum of people, both famous and otherwise but I think the 'individual' gets lost and their aspirations are too disparate to promote the campaign's message.
Stuart
2011-03-16 17:39:12

Yey endorsements!
Graphic Design Manchester
2011-03-16 21:00:07

Bad Nike mood film.
Willy
2011-03-16 21:30:37

Jose WC'06 is legend, the latest video is not.

Jose: http://www.youtube.com/watch?v=cC8T_amribw&feature=player_embedded
Christopher
2011-03-17 12:41:31

Wow...One too many bummed 180'ans here or what... Still, the 120 is too long. But the 60 f..ing rocks. Goosebumps.
tom-tom
2011-03-17 18:21:16

It's trying too hard. All this 'street' malarkeyh is starting to look hackneyed. Why not put William Hague in it, wearing a basball cap? I'm sticking to Asics Tiger.
Lemon
2011-03-18 13:42:01

I like it, makes me feel excited. Maybe its just the music. Justice is always good.
pencakes
2011-03-18 13:47:17

Another real shameless compilation of sport clichés, this time with a cliché techno gentrified "rebel" music that tries to trick you by breaking your hears so you don't realise it's just another commercial trying to sell you stuff you don't need made by kids in India. Gavras is such a rebel again.
john
2011-03-18 13:53:11

The boy in the white, blue and orange jacket is NEXT BIG THING
UK Casting
2011-03-18 14:50:45

I've liked the adidas brand, even before it got real trendy. But, this advert doesn't do it for me :(
bluepigcreative
2011-03-18 16:46:48

It disappointed me... I felt like the skate, soccer and American football shots really didn't go that well together. Plus there was no story. I would have just liked to see only Lionel Messi star in the ad.
Anne
2011-03-19 03:19:24

so apparently girls can only either dance, sing or cheerlead! interesting point of view monsieur gavras...
as bad as his movies.
paul
2011-03-19 14:46:00

looked good on the big screen, but for such a big brand with so many massive names, it leaves a lot to be desired. Wasted opportunity.
Pickle Design
2011-03-21 20:49:54

I'm so glad to see another commenter picked up on the girls only dance and cheerlead aspect of this ad. Its really quite horrendous. I wrote a piece about the ad here: http://fb.me/yiLxZkDd. Please check it out!
Cat
2011-04-02 15:00:49

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