26 Comments

best thing EVER! i might even buy the milk :)
kate
2011-03-02 12:22:02

It's not doing it for me. Even if I wasn't such a fan of the previous effort there's something a bit "not very good" about CGI manipulated cats (also roller blading babies etc).

Though I did like the finger clicking bits, I thought it was going to turn into West Side Story.

Nice idea though.
Req
2011-03-02 12:22:54

These cats do exist, just search for them. Particularly in North america.
Adam
2011-03-02 14:07:11

I love Jimmy! 1.5 million views in a week. Thumbs up because she asked, thumbs down no it's not time to get up. Not big on the CGI for the Cravendale ad. It's still fun. R.I.P Cow, Pirate and Cyclist :( long live Jimmy the aces kitty.
Schnabz
2011-03-02 21:21:06

I love the Idea of cats with thumbs, can you imagine the trouble tigers with thumbs would cause?
Peter Hearl Photography
2011-03-03 07:56:54

Doesn't do it for me either, certainly not as good as the previous campaign.
David
2011-03-03 08:20:32

Meow, thumbs up! I make jewellery and to think that a cat could wear the rings i'm going to make? An absolute ridiculous joy!
Magpie Garden
2011-03-03 17:02:28

Looks like W+K want Mothers IKEA glory...

This is inspired by so many internet memes (and the 'pre-launch' material is getting quite big on YT).

Still, execution is good.
Stephen Plaster
2011-03-03 17:08:11

I like it but don't think its nearly as good as the previous campaign.
Doesn't have the same sense of charm, isn't really that funny or witty.

Possibly needs moar pirates...
Timothy Thumbs
2011-03-04 14:47:42

Surely this is just a rip-off of an early Eddie Izzard stand-up routine about cats not having thumbs. It's on his 'Unrepeatable' DVD if you want some really good cat-based humour as well as some dog-based humour for those who aren't cat people.
Laura
2011-03-04 15:20:51

I I agree with Req, the West Side Story angle would've taken it to an 11 as opposed to 7.
Marc
2011-03-04 16:24:34

yep, the clicking promised so much
Ben Summers
2011-03-04 16:50:17

I can see this being pretty successful, although it's a shame no-one at the agency mentioned that cats are lactose intolerant...
Liz
2011-03-04 16:54:42

What happened to the Brooke Bond chimps?
No I don't like this stuff.
john Amy
2011-03-04 17:33:58

The Cravendale ad is fabulous, and this comes from someone who doesn't have TV because I can't stand the thing - not least because of the endless advertising dross. Anyone who doesn't think it is funny has obviously never owned a cat. It actually made me feel brand loyalty for a milk I've never even heard of, or seen. If that's not a great ad, I don't know what the hell is.......
Chancery Stone
2011-03-04 19:08:14

Me and the wife are always wishing our cats had thumbs...
Simon Winnall
2011-03-04 22:16:20

bloody great!
philC
2011-03-05 03:00:28

I have a cat with thumbs she's called a polydactyl (many toes) - apparently Ernest Hemingway had a whole colony of them. She's available for acting if anyone from the agency is reading this and planning the follow up.

She is a wonderful intuitive rescue cat who also stands on her hind legs and dances - I need to make a film of her and put it on you tube.

Cat's and milk don't go together though as cat's are lactose intolerant but the ad made me laugh.
I did'nt actually understand the previous campaign with the mini plastic people.
L.casey
2011-03-05 10:29:42

I think the ad is amusing, but I agree the CG is dodgy. However, a friend of mine who worked on the Evian babies campaign - which I personally found a bit creepy - said that the reason the CG was also iffy on that ad was because they simply ran out of time. Ironically it is now believed to be one of the main reasons for the huge success. Consequently, maybe W+K intentionally adopted this look?
superfried
2011-03-06 13:52:10

Love the West Side Story finger clicking!
Chris Hannah
2011-03-07 09:16:21

A very similar thought to Cravendale's 'So good the cows want it back' from 2005, but nicer.

On a side note, I couldn't stand the Evian 'babies on rollerskates' ad until I saw it again after becoming a father… so maybe this is one for cat lovers?
Alex Parrott
2011-03-07 09:36:33

Just to respond to the comments on 'dodgy CGI' - there was actually no CGI used in the making of this ad. Everything was composited from live action plates. Artem built very detailed, matching paws for each of the cats featuring in the commercial which we used for some of the close-up shots. These were carefully tracked and composited into the cats' bodies. The real legs of the cats were removed and we then used stills and numerous action plates of fur to marry the model paws and the real cats together.

For more info see MPC's blog: http://bit.ly/dYIBlS
neil christie
2011-03-07 12:15:40

This advert is far better than the plastic cows they used to use 11/10 full marks
r millward
2011-03-12 20:33:05

LOVE IT!!!!!!
mindy
2011-03-14 13:54:17

I Love it!! I laughed out loud and that doesn't happen (intentionally) at too many adverts. I always remember humorous ads, so for me this works. I was a fan of the previous crazy campaign with the cow and chicken, but I prefer the new ad and would be interested to see the next instalment....!
Angela Treseder
2011-05-05 14:38:46

Did I really just see the the 'creators' of the ad smugly taking full credit for the idea?

IT IS AN EDDIE IZZARD JOKE, that you 'borrowed'.

Credit where its due for a good ad, but I don't see the point in denying its origins, it just makes them look like utter tools.
DRS
2011-12-28 21:04:34

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